Senior Director, Brand Toronto, ON

3 weeks ago

Old Toronto Ontario, CA Ensemble Travel Group Full time

Ensemble Travel Group is a leading travel agency consortium of top-tier agencies throughout the U.S. and Canada that was established in 1968. Acquired by Navigatr Group in June 2022, Ensemble provides members with access to exclusive offers, unique hosted tours, partnerships and superior marketing opportunities with best-in-class suppliers, and proprietary travel platforms such as ADX that offers agents instant commission visibility, one click insurance and more to improve efficiencies and earnings. Ensemble maintains offices in Toronto and New York.

Job Description

At Ensemble, we’re looking for a Senior Brand Director to help build the brand within the travel industry and with travel consumers. Reporting to SVP Marketing, you will be responsible for two aspects of the brand. The first is developing a brand presence within the industry and member. This includes how we elevate our brand to the industry, driving leads for high quality agencies to join our consortia. The second is around B2B communications and coop marketing, member engagement in marketing and events. In this role, you’ll be stewarding the brand through its growth phase, working with the business to drive a strong impact in shifting perceptions of the brand. The ideal candidate will have experience building brands across multiple channels, particularly in email, events and sponsorship and through social/owned channels. This person should have a deep understanding of managing a PNL and have growth marketing mindset.

Responsibilities

  • Build, execute and manage an event, sponsorship & marketing plan to help the business achieve its revenue goals – including owning and executing prospect and lead email marketing campaigns.
  • Be the brand steward of our newly revitalized brand. Ensure all customer touchpoints reflect and drive Ensemble’s brand value proposition. Develop the strategy on how it comes to life in marketing campaigns, industry events and sponsorship as well as in owned channels – website, social channels etc.
  • Analyze our current acquisition and retention strategies, research competitors and talk to our customers to inform your strategies.
  • Oversee the member marketing adoption team and drive event and marketing adoption.
  • Oversee and manage the B2B marketing communication and partner communication.
  • Manage the delivery of B2B coop marketing with excellence – with a lens of profitability and marketing operational efficiency and effectiveness.
  • Oversee and manage our creative output to ensure its consistently on brand, and be able to manage creative teams to get the best content quality.
  • Ability to work with the senior leadership with ease and professionalism.
  • Drive the development of the new websites, working with stakeholders with a focus on lead generation, SEO and customer acquisition.
  • Drive and develop branding of our products and services and create content and collateral to help drive interest in the brand and its services.
  • Take ownership of our industry facing channels – across email, affiliate marketing, social, influencer, newsletters, and other marketing channels.
  • Ensure our customers get to their ‘aha’ moment quicker, keeping churn low and lifetime value increased.

The person who will love this job…

  • Have passion for the consumer; be an insights-driven marketer.
  • Bring a data first approach and supremely detail oriented.
  • Strong communicator and collaborator.
  • Thrives in a fast-paced, high-performance entrepreneurial environment with the ability to roll up their sleeves and get to work with minimal oversight.
  • Is a team player: able to manage and motivate people and build strong relationships with partners and business stakeholders.
  • Personally appreciates travel and luxury, and is passionate about the powerful emotional and cultural drivers in the space.

Qualifications

  • 12+ years’ experience building brands, marketing plans and teams.
  • Demonstrable experience of influencing growth.
  • Background in brand, growth marketing, sponsorship marketing and communications.
  • Fluency in CRMs, audience segmentation strategies, and aligning audiences to objectives – and has used HubSpot or something similar.
  • Fluency in all social channels including Instagram, LinkedIn and TikTok on how to motivate interest in lead generation with strong ROI including a/b testing in paid media.
  • Strong analytical capabilities with proven expertise in problem solving and multiple project management.
  • Experience in the B2B and B2C space particularly tech sector and or start up world.
  • In depth experience developing and executing marketing and event plans.
  • Exceptional interpersonal skills with the ability to create strong working relationships based on trust and confidence.
  • Strong communication skills: you can present information (both written and oral) clearly and concisely across all levels within the organization.
  • Travel industry experience a plus.
  • Bachelor’s degree, college diploma, or other relevant post-secondary achievement.
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