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Senior Digital Marketing Specialist
4 weeks ago
You’re a talented digital marketer who enjoys diving into the deep technical work of setting up brands for online success. Developing digital programs that include managing websites, enhancing SEO and SEM, and setting performance metrics is your jam. You design digital objectives and strategies and translate them into functional activation plans that achieve and exceed targets.
Being a multi-channel digital maestro (social media, email, search engines, e-commerce, display advertising) is your calling card. You have a strong work ethic, positive attitude, a desire to grow – and a deep love for craft beer.
We’re excited to partner with our client, Phillips Brewing & Malting Co., in their search for a Senior Digital Marketing Specialist who’ll play a pivotal role in developing and executing digital strategies to elevate their core products and brands online.
About Phillips Brewing & Malting Co.Phillips Brewing & Malting Co is a Canadian craft brewery known for its commitment to using premium ingredients and sustainable practices. Offering a wide range of craft beers – along with small-batch distilled spirits, craft-brewed non-alcoholic beer, and house-made sodas and tonics – Phillips Brewing keeps community engagement and involvement at its core.
About The WorkplaceThis is a full-time role based in Victoria, BC. An option to work remotely is available for candidates based in BC who can travel to the island for in-person meetings and events on a monthly basis. Must be willing and able to work nights and weekends as needed or as project/event demands require.
About The Role- Conduct market research and analysis to identify target audiences and develop effective digital marketing strategies.
- Develop and execute comprehensive digital marketing campaigns across various channels (social media, email, search engines and display advertising).
- Manage and optimize paid search and social media advertising campaigns to maximize ROI and achieve business objectives.
- Create and curate engaging content plans for social media platforms, email newsletters, and other digital marketing channels.
- Monitor and analyze website traffic and user behaviour to identify opportunities for optimization and improvement.
- Collaborate with cross-functional teams, including creative, development and analytics, to ensure seamless execution of digital marketing initiatives.
- Stay up to date with industry trends and best practices in digital marketing and provide recommendations for continuous improvement.
- Develop and maintain strong relationships with key stakeholders, including clients, vendors and internal teams.
- Track and report on key performance metrics, including website traffic, conversion rates and revenue generated from digital marketing efforts.
- Manage budgets and allocate resources effectively to achieve business goals and objectives.
- 7+ years’ experience in digital marketing (social media content development and execution, paid advertising, SEO and SEM execution, email marketing and website development) within CPG or product environment.
- University degree in marketing, business, or communications or equivalent combination of training and experience in digital marketing.
- Proven ability to turn digital marketing objectives and strategy into functional, effective plans that achieve targets.
- Experience working with WordPress or similar CMS platform and basic HTML coding skills.
- Strong understanding of Google Analytics and Meta Analytics for reporting and KPI tracking.
- Excellent project management skills, with ability to lead campaign execution.
- Strong communication (written and oral), organization, interpersonal, troubleshooting skills.
- Highly analytical. Know how to provide strategic digital insights and implications from key data.
- Experience with taking and editing photos/videos for social media and content creation.
- Comfortable managing influencers and brand partnerships to build community and extend brands online.
- Enjoy contributing to collaborative team sessions and discussions with senior leadership.
- Passionate about growth and personal development, making an impact and being proactive in finding opportunities to make a difference.
- Interested in the development of craft-made beverages (alcoholic and non-alcoholic) and keen to understand the trends and insights within the category.
Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.
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