Consumer Insight Analyst

4 weeks ago

Eastern Ontario Ontario, Canada Reckitt Benckiser LLC Full time
Consumer Insight Analyst

City: Kanata

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As a member of the Insights & Analytics Function, the Consumer Insight Analyst will help create value for Reckitt (Canada) through enabling data-driven decision making for strategic and operational planning. The Consumer Insight Analyst will assist in our understanding of our target consumers across our key markets, Infant Formula, Child Nutrition, Sexual Wellbeing, Health Relief, Pain Relief, and Personal Care. Reporting to the Consumer Insight Manager, this role will be responsible for assisting with the production of our quantitative consumer tracking studies, ensuring smooth quarterly production of the surveys, supplier oversight, and report production.

Your responsibilities
  • Conduct ad hoc statistical analysis of data sets using SPSS or other statistical software.
  • Support teams in interpreting results and contribute to action plans indicated by the analyses and reports.
  • Lead the production of the monthly business performance scorecards, tracking performance of KPIs relative to targets.
  • Work with channels to help interpret the basis of the performance and help identify action plans.
  • Continually search for improvements in measurement techniques, with a goal to be agile and improving research turn-around rates.
  • Leverage new technologies and platforms to ensure best practice for democratization of data and data visualization.
The experience we're looking for
  • University degree or equivalent in Social Sciences, Math, Computer Sciences, Business or relevant field.
  • Solid grasp of Marketing Research techniques with emphasis on quantitative research (e.g., questionnaire development, survey testing, reporting).
  • Strong understanding of quantitative (univariate and multivariate) analysis techniques.
  • Experience with statistical software (e.g., SPSS, SAS, or R).
  • Experience with data visualization and business intelligence software (e.g., Microsoft Power BI).
  • Excellent analytical, storytelling, and problem-solving skills.
  • Ability to translate/communicate analytics recommendations to both technical and nontechnical team members.
  • Ability to challenge the status quo and encourage use of new information and consumer insights.
  • Ability to work in a cross-functional team environment and strong working relationships with senior management, marketing, healthcare and retail sales teams, finance and outside agencies.
  • Ability to work on multiple projects simultaneously demonstrating strong prioritization skills, balancing uncertainties and trade-offs to achieve desired business results.
  • Attention to detail with emphasis on both speed and accuracy.
  • Strong intellectual curiosity and independent judgement with the desire to understand the basis and drivers of consumer behaviour.
  • Experience with predictive modelling and machine learning is an asset.
The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Brand activation, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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