Brand Manager

1 month ago

Eastern Ontario Ontario, Canada Reckitt Benckiser LLC Full time
Brand Manager - Toddler & Whitespaces

City: Kanata

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul. In this role, you'll be responsible for brand portfolio by building the strategic direction leveraging consumer understanding, developing communication to consumers and healthcare professionals, packaging, innovation and evaluating financial performance. This position needs to balance creative/communication skills with critical thinking, project management and performance measurement. This individual must be able to partner and guide executional teams (internal & external), manage conflicting priorities, understand the bigger picture, and can deal with ambiguity.

Your responsibilities
  • Help to create a vision and long-term strategic direction for the portfolio that is consistent with business priorities and objectives
  • Build superior brand equity to create a strong brand image with consumers and medical customers through strong communication, messaging and brand equity platform
  • Identify research needs to better understand consumer / customer behavior and to identify future growth opportunities and new brand opportunities
  • Effectively translate multiple sources of research data into insights and opportunities for growth
  • Lead Canadian innovation opportunities for current portfolio and whitespaces that meet consumer / customer needs and financial objectives
  • Continuously oversee brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment on brand performance. Provides recommendations to enhance performance.
  • Manage financial requirements including sales, P&L, pricing and sales forecasting against marketing plan objectives
  • Develop strong relationships with global & NA counterparts sharing and understanding opportunities and direction to drive higher brand performance.
  • Provide effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging)
  • Provide clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business priorities and objectives
  • Partner with external agencies and senior manager to build messaging and creative direction to guide all marketing channels as they implement the brand vision through the tactical plans.
The experience we're looking for
  • University degree in Business Management with a focus in marketing or strategic planning
  • Minimum 5 years’ experience in brand management for consumer-packaged goods (or relevant) organization
  • Strong strategic capabilities in developing brand strategy / business planning, brand equity and positioning
  • Lead innovation projects to market
  • Project management experience in a matrix (accountable for results w/o direct line authority)
  • Experience organizing and prioritizing multiple initiatives for yourself and those lead by others to meet timelines and budgets
  • Experience with digital applications and strategies to drive brand equity and engagement
  • Market research and consumer tracking techniques and their application
  • Delegation and coaching / guidance to other managers and support staff
  • Worked with consumer, medical and retail channels to drive brand performance
  • Experience working within strict regulatory & legal environments
  • Exposure to financial management, sales analysis and forecasting
The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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