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Digital Marketing Specialist
3 months ago
Responsibilities:
- Develop and implement digital marketing strategies to drive traffic, engagement, and leads for clients.
- Manage and optimize pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media.
- Conduct keyword research and on-page SEO optimization to improve website visibility and search rankings.
- Create and curate content for social media channels, email campaigns, and blogs.
- Analyze campaign performance using analytics tools and make data-driven recommendations for improvement.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a focus on PPC, SEO, and social media.
- Familiarity with analytics tools such as Google Analytics and SEMrush.
- Strong written and verbal communication skills.
- Ability to multitask and manage multiple projects simultaneously.
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