Email Marketing Communications Specialist

6 days ago

Toronto, Ontario, Canada Questrade Financial Group Full time
[Email Marketing Campaigns]

As a key member of our marketing team, you will be responsible for planning, setting up, and maintaining ongoing email programs, automated workflows, and triggered campaigns. Your focus will be on ensuring all Questrade marketing email campaigns are deployed according to schedule, following email best practices, and are error-free. You will also support marketing automation efforts.

Email Campaign Execution
  • Build email marketing campaigns, database selection, and list segmentation, basic landing pages, and ensure quality assurance of all outbound campaigns
  • Coordinate with Product Owners to understand business requirements and to ensure all email campaign assets are delivered on time and follow best practices
  • Ensure email compliance with CASL
  • Edit and append tracking to developed HTML emails
  • Create ad-hoc email tracking as and when needed
  • Confirm all email links, dynamic content, and personalized fields function properly
  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging, and deployment of one-time campaigns.
  • Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required.
  • Continually test and improve to make email a more effective channel for Questrade

Operational Support
  • Provide operational support to other departments, such as managing triage email communications and ad-hoc unsubscribe requests
  • Manage the email calendar to traffic requests for deployments from various departments to ensure even distribution of deployments
  • Maintain existing and new unsubscribe options (i.e., newsletter) and landing pages. Create new ones as required.

Reporting and Analytics
  • Produce weekly, monthly, and ad-hoc email performance reports
  • Perform ad-hoc analysis as requested
  • Continually look for insights to improve future campaign performance

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