Email Marketing Professional

2 weeks ago


Toronto, Ontario, Canada Questrade Financial Group Full time
Job Description: We are seeking an Email Marketing Specialist to join our team at Questrade Financial Group.

In this role, you will be responsible for the day-to-day execution of email marketing campaigns, ensuring they are deployed on schedule and meet best practices.

Key Responsibilities:
  • Build email marketing campaigns, database selection, and list segmentation
  • Coordinate with product owners to ensure timely delivery of campaign assets
  • Edit and append tracking to developed HTML emails
  • Create ad-hoc email tracking as needed
  • Confirm email links and dynamic content function properly

Operational Support: Provide operational support to other departments, including managing triage email communications and unsubscribe requests. Maintain existing and new unsubscribe options and landing pages.

Reporting and Analytics: Produce weekly, monthly, and ad-hoc email performance reports. Perform ad-hoc analysis as requested and continually look for insights to improve future campaign performance.

Requirements: 2+ years of email marketing experience, experience with an email marketing tool (Marketo, ExactTarget, MailChimp), high level of proficiency in MS Office applications, particularly Excel. Strong analytical skills and strategic thinker required.

Estimated Salary: $60,000 - $80,000 per year.

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