Email Marketing Specialist

4 weeks ago


Toronto, Ontario, Canada Questrade Financial Group Full time

Email Marketing Specialist

We are seeking an experienced Email Marketing Specialist to join our team at Questrade Financial Group. The successful candidate will be responsible for deploying marketing email campaigns according to schedule, ensuring they follow email best practices and are error-free.

Key Responsibilities

  • Plan, setup, and maintain ongoing email programs, automated workflows, and triggered campaigns
  • Conduct ongoing analysis of existing efforts to deliver continuous optimization and improvement
  • Build email marketing campaigns, database selection, and list segmentation
  • Coordinate with Product Owners to ensure all email campaign assets are delivered on time and follow best practices
  • Edit and append tracking to developed HTML emails

Requirements

  • 2+ years of email marketing experience
  • Experience with an email marketing tool (Marketo, ExactTarget, MailChimp)
  • High level of proficiency in MS Office applications, particularly Excel
  • Strong analytical skills and strategic thinker


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