Director, Public Relations and Community Engagement

1 month ago

Old Toronto Ontario, CA Fund for Public Health in NYC Full time
Director, Public Relations and Community Engagement

Montgomery Park, 2701 NW Vaughn St, Portland, Oregon, United States of America Req #354

Monday, August 12, 2024

Overview

Reporting directly to the Chief Marketing Officer, the Director, Public Relations and Community Engagement leads an integrated public relations, communications, and community engagement strategy designed to enhance the OnPoint brand in all its markets. This leader will align communications and community engagement with the Credit Union's Strategic Plan, helping the organization achieve its long-term objectives. This position will lead the Credit Union's public relations efforts, focusing on securing earned media coverage from local and trade media outlets, building media relationships, and helping manage communication issues. Additionally, this position will integrate internal communications, partnerships, events, sponsorships, and corporate philanthropy into a cohesive community engagement approach. Finally, this position will be the media spokesperson when the Chief Marketing Officer is unavailable.

Essential Functions

  • Managing media relations: Working with the Credit Union’s public relations agency, this position will oversee a robust public relations program that enhances the OnPoint brand, builds a strong and resilient OnPoint reputation, and builds trust with key audiences. This position will also serve as a spokesperson as required, assist in crisis communications and issues management.
  • Developing internal communication strategies: Working with internal stakeholders and the Internal Communications Manager, ensuring consistent messaging and alignment across all departments.
  • Communicating with stakeholders: Providing status reports on community engagement, media relations, and corporate philanthropy to internal and external stakeholders.
  • Creating communications strategies: Developing and implementing strategies that align with broader marketing strategies designed to help the Credit Union achieve its long-term objectives.
  • Producing content: Researching and writing engaging and high-quality news releases, statements, articles, and briefings. Translating complex concepts into clear, concise, and reader-friendly copy.
  • Leading community engagement and partnership efforts: Proposing, scheduling, and implementing community-based programs, partnerships, events, sponsorships, and other community-focused initiatives. Coordinating with multiple members of staff and partner organizations.
  • Collaborating with marketing and other teams: Coordinates activities with departments by developing communication strategies for events and services, preparing schedules and work plans, managing recognition programs, participating in special events, and attending meetings.
  • Managing a Team: Manages a community engagement team, communications, and public relations specialists responsible for internal communications, community involvement in events and sponsorships, and media relationships and partnerships.

Incorporate credit union policies and procedures to ensure all communication and community engagement activities conform to applicable regulatory and credit union-mandated standards. Perform other duties as assigned.

Knowledge, Skills and Abilities

  • Strong interpersonal skills and ability to foster and maintain relationships at all levels inside and outside of the organization.
  • Administration and Management: Principles and processes involved in business and organizational planning, coordination, and execution.
  • Communications and Media: Media production, communication, and dissemination techniques and methods.
  • Marketing and Public Relations: Principles and methods involving promoting and selling services.
  • Media Relations: Processes, techniques, and strategies for obtaining media coverage.
  • Ability to Supervise: Personnel motivation, interviewing, hiring, oversight, evaluation, and discipline.
  • English Language: The structure and content of the English language, including the meaning of words and grammar. Bi-lingual English/Spanish is desired.
  • Strong written and verbal communication skills and an ability to communicate with people at all levels inside and outside of the organization.
  • Ability to organize and budget overlapping projects and initiatives.
  • Close attention to detail and documentation is essential.

Qualifications

  • A Bachelor’s Degree in strategic communications, public relations, journalism, or a similar field of study is required. An advanced degree is preferred.
  • 8+ years of previous experience in community relations, strategic communications, and/or public relations is required.
  • Experience serving as a spokesperson is required.
  • 5 years leading a communications team.
  • Proven ability to understand and apply brand guidelines across multiple communication channels.
  • Proficiency in Adobe Cloud and Microsoft Office.
  • Ability and willingness to occasionally work special events outside of normal business hours within Oregon and SW Washington.
  • Light physical exertion with the ability to lift up to 40 pounds.
  • Ability to travel to various work locations and events.

At OnPoint, we believe a workplace that reflects the richness of the world fosters a welcoming and empowering environment for everyone. We're committed to equity and inclusion, and consider all qualified applicants embracing every race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and your unique background.

We encourage you to apply if you're passionate about this opportunity and have the core qualifications. Your unique experiences and skills are what make you a strong candidate. Don’t let imposter syndrome hold you back Our recruitment process is designed to be inclusive and accessible to all. If you need any accommodations during the application or interview stage, please let us know. We're dedicated to providing what's necessary to ensure a fair and inclusive experience.

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