Senior Digital Marketing Manager

4 weeks ago

Canada, CA Accor Hotels Full time

Company Description

Our World is Your Playground. A world-class lifestyle hotel in the heart of Orchard Road, where playfulness meets peak performance; creativity meets innovation; business meets success. At Pullman Singapore Orchard, we don't do ordinary. Pioneering and stylish, guests can push their boundaries in 326 guestrooms and suites, trend setting F&B outlets and immersive relaxation zone; not to happen the happening lobby. Challenging the status quo, we are redefining hospitality with seamless, fun, cool and smart interactions.


Job Description

The Senior Digital Marketing Manager is responsible for the hotel’s digital marketing and social media efforts to drive brand awareness, brand engagement and revenue generation. The incumbent must champion digital marketing initiatives such as paid advertising, retargeting, and search engine optimisation; consistently analyse the performance and results, monitor third party platforms and ensure that the hotel’s websites are updated and optimised. The incumbent should also expand the hotel’s digital footprint and oversee our social media efforts; increase engagement and identify new channels that aligns with the hotel’s marketing direction.

Primary Responsibilities

  • Develop and implement a cohesive digital marketing strategy for the hotel, aligning it with the overall marketing objectives and business goals. Identify target audiences and create tailored campaigns to engage and convert potential customers.
  • Develop and execute Digital Marketing initiatives on owned channels as well as applicable third-party channels. These include website/microsite management, content marketing, Social Media marketing, SEO management, retargeting, organic and paid campaigns management and OTA content optimization.
  • Has a strong understanding of digital and analytics platforms to maximize revenue opportunities. Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns. Generate regular reports, provide insights and recommendations, and adapt strategies as needed to achieve marketing goals.
  • Increase traffic flow through direct and semi-direct online channels to boost the property's overall revenue. Prioritize the hotel’s websites as the primary electronic distribution channel and oversee its online presence across multiple digital platforms, such as the official website, social media channels, and online travel agencies (OTAs). Improve online listings and ensure guests receive accurate and current information.
  • Drive organic traffic and improve search engine rankings through effective search engine optimization (SEO) strategies.
  • Conduct regular quality assurance audits on the hotels descriptive content & images to ensure parity on all channels and integrity with brand website.
  • Identify and evaluate new online marketing opportunities to increase direct internet traffic and drive online production.
  • Manage and grow the hotel's presence on social media platforms, including Facebook, Instagram, and LinkedIn. Develop and implement engaging content, respond to user comments and inquiries, and actively engage with the online community.
  • Collaborate with content creators to develop engaging and relevant content for the website, social media, and other marketing campaigns.
  • Generate video / image content with exceptional writing skills for websites and social media.
  • To carry out duties, projects and other assignments as required by Director of Marketing

Qualifications
  • Bachelor’s degree required
  • In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing.
  • Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Manager, and social media scheduling tools

Additional Information
  • Minimum 6 years’ experience in digital marketing, preferably within the hotel or hospitality industry.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent leadership and team management skills.
  • Creativity and a keen eye for design and aesthetics.
  • Exceptional communication and interpersonal skills.
  • Self-driven & results oriented.
  • Up-to-date with the latest trends and best practices in digital marketing.
  • Proven ability in photography, videography, photo-editing software is an advantage
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