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Sr. Growth Marketing Manager

2 months ago

Canada, CA Bakeshop Digital Full time

About the Agency

Bakeshop is a performance marketing agency serving an exciting portfolio of DTC e-commerce brands. We're passionate about crafting bold new acquisition and retention strategies to scale our clients' businesses and deliver significant ROI. This is an opportunity to work with some of the fastest-growing brands in e-commerce, with the support of a team with a proven track record of high performance.


About the role

As Sr. Growth Manager you'll be the heartbeat of client communication and strategy, actively scanning and acting on new growth opportunities for brands through paid media. As a trusted advisor to our clients, you'll craft and present clear, compelling strategies rooted in data-driven insights. Your deep understanding of paid media will be crucial to your success in this role, as will your ability to build and manage client relationships.


With a full-stack marketing team working alongside you, you'll lead team members across departments to drive performance. It’s necessary to have a strong understanding of digital marketing best practices for DTC Shopify brands, hands-on experience in Ad Accounts, and a track record of success optimizing for CPA, AOV, CVR and LTV.

Responsibilities

  • Act as the primary point of contact, fostering close cooperation with clients and maintaining regular communication.
  • Lead internal and client-facing meetings with confidence, impeccable organizational skills and follow-up.
  • Create strategic account plans aligned with client objectives.
  • Develop and execute scaling strategies through paid social and paid search.
  • Generate and present detailed reports on ad performance, offering insights into ongoing and future testing strategies.
  • Direct a team of marketers to achieve client deliverables, fostering collaboration within the agency to ensure client campaign success.
  • Monitor creative performance to determine the need for net new and refreshed assets. Work with brand and creative teams to develop briefs for paid social ads
  • Conduct regular customer journey audits to identify issues or opportunities across accounts, ads, email, landing pages, or offers.
  • Know the client's business better than they do (shop performance, active campaigns, user journeys.)
  • Monitor financial and campaign performance metrics to ensure alignment with clients' objectives.
  • Keep the team and agency informed on cutting-edge strategies, new advertising platforms, conversion rate optimization methods, industry trends, client challenges, and competitive landscape analysis.
  • Contribute to new business development by assisting with audits, pitches, and proposals when required.


Qualifications

  • 4+ years experience working with DTC Shopify brands (in agency or on the client-side)
  • 2+ years of hands-on experience managing campaigns in Meta Ads / Google Ads
  • Experienced in using analytics tools like GA4, Triple Whale, Motion Creative to draw actionable marketing insights
  • A strong enthusiasm for the art and science of advertising and e-commerce
  • Senior-level communication skills including the ability to synthesize insights, tailor messaging to the audience lead the discussion, navigate challenging conversations, and adapt to the tone and sentiment of the conversation
  • Exceptional in client service, relationship development, analytical thinking, problem-solving, and persuasive communication skills.
  • Bachelor's Degree preferred


Benefits

Health & Wellness: Options for Health, Dental, and Vision insurance.

Work Environment: Fully remote role, offering a high degree of flexibility to balance freedom with personal accountability and responsibility.

Impact: Play a significant role in building and scaling both early-stage and 8-figure DTC businesses.