Head of Affiliates

7 days ago

Toronto Ontario, Ontario, Canada Sports Interaction Full time

Head Of Affiliates:


We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.


Role Purpose

Join our Canadian marketing team to lead and grow affiliate partnerships while managing a high-performing team that delivers measurable results. As the Head of Affiliates, you will lead by example, managing key affiliate accounts and overseeing a team responsible for expanding and optimizing partnerships. This pivotal role offers an exciting opportunity to influence company performance directly by developing relationships, negotiating agreements, and executing strategic, data-driven initiatives.

Collaborating with cross-functional teams, you’ll also ensure your team remains at the forefront of industry innovation, driving success and growth within the affiliate marketing channel.


Key Responsibilities


Team Leadership and People Management

  • Lead, mentor, and support a team of affiliate marketing specialists, fostering a culture of collaboration, innovation, and continuous improvement.
  • Set clear objectives, KPIs, and performance expectations for team members, providing regular feedback and coaching to support professional growth.
  • Monitor team performance and provide strategic direction to ensure targets are consistently met or exceeded.
  • Recruit and onboard new team members, ensuring they are equipped with the skills and knowledge to excel in their roles.
  • Foster a collaborative work environment, encouraging knowledge sharing and professional development.

Strategic Planning & Partnership Development

  • Develop and implement a comprehensive affiliate marketing strategy to drive growth and align with overall business objectives.
  • Develop annual budget plans and re-forecast to shift/request budget to maximize results when requested.
  • Plan, coordinate, and analyze Affiliate performance including impact on KPIs. E.g. FTDs, CPDs, pNGR, Rev-Share, Conversions Rates etc.
  • Negotiate and manage Tier 1 affiliate agreements, partnerships, and app network collaborations, ensuring mutually beneficial outcomes.
  • Identify and pursue opportunities to expand the affiliate program, leveraging market trends and competitor insights.
  • Build long-term relationships with key affiliates, ensuring satisfaction and sustained performance.

Performance Analysis & Optimization

  • Oversee the monitoring and analysis of affiliate program performance, ensuring data-driven decisions to optimize ROI, conversions, and engagement.
  • Use advanced analytics tools (e.g., Google Analytics) to provide actionable insights and recommendations for program improvements.
  • Establish robust tracking systems for affiliate activities, including mobile app campaigns, fraud detection, and compliance monitoring.

Compliance & Regulatory Standards

  • Ensure affiliate activities comply with industry regulations, company guidelines, and advertising standards.
  • Collaborate with compliance and legal teams to implement and maintain adherence to policies in all target markets.
  • Maintain a streamlined Know Your Customer (KYC) process for onboarding new affiliates across regions.

Campaign Management & Execution

  • Design and execute high-impact affiliate campaigns, promotions, and incentive programs to drive revenue growth and partner engagement.
  • Provide affiliates with high-quality marketing materials, creative assets, and resources to maximize performance.
  • Regularly review and refine campaigns based on performance data and affiliate feedback.

Collaboration & Innovation

  • Work closely with internal teams to align affiliate initiatives with broader marketing strategies, ensuring consistent branding and messaging.
  • Stay ahead of industry trends, emerging technologies, and best practices, applying them to enhance affiliate program efficiency.
  • Lead or participate in affiliate platform improvements, automation, and technical projects.

Reporting & Communication

  • Deliver detailed reports on affiliate performance, team achievements, and campaign outcomes to stakeholders.
  • Act as the primary point of contact for senior management regarding the affiliate program’s performance and opportunities for growth.


Qualifications and Requirements


Education:

  • Bachelor’s degree in Marketing, Business, or a related field from an accredited institution.

Experience:

  • Minimum of 5 years of experience in online marketing, with a strong background in affiliate marketing, advertising account management, SEO, or media buying.
  • At least 2 years of experience managing and leading teams in a marketing or affiliate-focused role.
  • Proven success in managing affiliate programs, driving growth, and optimizing revenue within online gaming, sports betting, or a related industry.


Specialist Skills and Attributes


Essential:

  • Strong leadership and people management skills, including mentoring, performance evaluations, and team development.
  • Expertise with affiliate management platforms (e.g., Mexos, Income Access) and analytics tools (e.g. Google Analytics).
  • Proven negotiation skills, with experience securing high-value affiliate agreements and strategic partnerships.
  • Comprehensive understanding of iGaming regulations, advertising standards, and compliance requirements.
  • Strong project management and multitasking abilities to handle multiple campaigns and team priorities.
  • Excellent communication and stakeholder management skills, with the ability to engage and inspire at all levels.

Desired:

  • Extensive knowledge of casino and sports betting promotions, player motivations, and betting behaviors.
  • Experience in fraud detection tools and strategies (e.g., Interceptd/Protect360).
  • Familiarity with integrated marketing channels, including PPC, social media, and email marketing.
  • Multilingual capabilities, particularly in French, to support Canadian affiliate partners.
  • Experience managing complex budgets across multiple regions.


Diversity and equal opportunities:


As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.


Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.


We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.


Our diverse internal networks provide the support for you to express your views and make a positive difference

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