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Country Manager, Canada

3 months ago

Vancouver Metro Vancouver Regional District, CA Crimson Education Full time

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalized education, we can transform students into the world leaders of tomorrow. We’re now in 30+ markets and have an ambitious team of 800 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role is responsible for sales, partnerships and effective local marketing initiatives through designing and executing strategy into tangible outcomes for students.

The ideal candidate will be an excellent communicator, a highly creative innovator and with a growth mindset. This is a full-time, remote position based in Canada. Due to the bi-coastal nature of our team, flexible hours will be required.

You will be responsible for:

  • Manage and drive local sales and marketing teams, ensuring team performance and engagement.
  • Develop and execute a marketing and sales strategy to create brand value and awareness including building relationships with various media outlets across Crimson’s products and services.
  • Drive highly profitable operations through close management of the P&L.
  • Coordinate and maintain close communication with global teams to effectively leverage the platform and ensure seamless execution.
  • Build strong relationships with stakeholders across Canada, educational fair organisers and other partners.
  • Act as a positive ambassador for Crimson’s culture through daily actions that instil our core values, and represent Crimson as required at events and conferences.
  • Ensure accurate and regular reporting and compliance to Crimson's standard operating procedures.
  • Identify potential M&A opportunities that will be accretive to the overall platform.
  • Ensure the overall student experience creates a positive NPS.
  • Optimise in conjunction with global teams, education coordination and strategist models in the region to achieve both net profit and NPS targets.
  • Oversee student support and resources to ensure students are achieving goals set.
  • Identifying and forming relevant partnerships.

What we are looking for:

  • 2+ years of people leadership experience.
  • A strong appetite to succeed and achieve growth and operational excellence. Experience in executing sales and marketing strategic initiatives and best practices within a complex business environment.
  • A high level of critical thinking, solid commercial and strategic agility.
  • Professional communication skills, both written and verbal.
  • Relentless ambition.
  • Knowledge of platforms such as Salesforce, Marketo, Storyblok, Google Analytics.
  • Experience in social media marketing including Facebook, IG, Twitter, TikTok, LinkedIn and more.
  • Understanding the Canada education scene, overseas admissions knowledge or overseas education is a plus.
  • Bachelor’s degree or higher from a top 20 university.
  • Fluency in English and Mandarin is a plus.
  • Right to work in Canada.

Why work for Crimson?

  • Flexible working environment, you will be empowered to structure how you work.
  • Option to work from our many locations/remotely around the globe (role dependent) with us
  • Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
  • $1,000 training budget per year- we love to level up
  • Psychologist on staff.
  • Impressive fireside chats and workshops to help the team continuously level up.
  • Radical Candour is a feedback approach we live by.
  • We’re a global player with 30+ markets (and growing) across the globe

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

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