Director Marketing, Product

1 month ago


Toronto, Canada Home Capital Group Full time

Company Profile

Home Trust Company has developed a track record of success as Canada's leading alternative lender, employing nearly 850 people in our Toronto headquarters and branches across the country. Building on the demonstrated strength of our core residential and commercial mortgage lending business, the Company and its affiliates also offer complementary lending services and competitive deposit investment products. Our culture has been shaped by the passion and integrity of our people. Home Trust is a private company.

Position Overview

This role requires an innovative and highly motivated experienced professional to lead the product marketing and digital team within the Marketing function. Reporting to the Vice President, Marketing, the Director Marketing, Product plays a crucial role within the Marketing leadership team in leading all aspects of marketing related to the organization's products and services. The main goal is to enhance the awareness, demand, and adoption of the organization's offerings in the market. This role requires demonstrated expertise in financial products, market analysis, and strategic planning, as well as exceptional leadership and communication skills.

Position Responsibilities

  • Develop and implement a comprehensive marketing strategy that includes digital and traditional marketing methods, ensuring alignment with the company's business objectives.
  • Develop clear and compelling messaging to effectively communicate the value, benefits, and differentiation of our products and services. This involves deep understanding of customer needs and market trends.
  • Oversee the management and growth of the company's digital presence, including website, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
  • Provide oversight to all campaigns aimed at driving sales and brand awareness through the digital marketing ecosystem, including SEO, SEM, and social media platforms.
  • Manage and mentor a team of high-performance individuals across marketing strategy & planning, digital marketing.
  • Delegate tasks, providing guidance and support, and ensuring effective communication within the various departments of the marketing team, including creative, brand and insights teams.
  • Engage and manage external agency partners and suppliers, as required.
  • Sponsor technology and other projects to continuously improve the effectiveness and efficiency of the marketing plans.
  • Provide support for building and improving best on-site experience through testing and user journey analysis.
  • Measure and monitor the effectiveness of marketing spend versus results, using data analytics tools to provide timely access to data that supports business decisions.
  • Ensure adherence to the governance of company's marketing data in support of the company's strategies and objectives, ensuring data integrity, availability, and privacy.

Related Experience

  • 10+ years of proven experience with a strong background in digital and integrated marketing strategy and planning.
  • Must have B2B experience in financial services, ideally in broker vertical.
  • Experience with SEO, SEM, social media, email marketing, and digital advertising.
  • Strong leadership and project management skills.
  • Excellent analytical and data-driven decision-making skills.
  • Strong understanding of data management, including data governance and data quality management.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and stakeholders simultaneously.
  • Knowledge of regulatory requirements related to banking.

Acknowledgement

All employees of Home Trust Company must comply with all applicable Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home's risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company's Code of Business Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Customer Complaints Appeals Office (CCAO), Compliance Hotline, Whistleblower Policy, etc).

Home Trust is committed to fair and accessible employment practices and we are committed to providing accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, or require this posting in an additional format, please contact us at or . If you are contacted by Home Trust regarding a job opportunity or testing and require accommodation in any stage of the recruitment process, please use the above contact information. We will work with all applicants to determine appropriate accommodation for individual accessibility needs.



  • Old Toronto, Ontario, Canada Rewind Software Full time

    We're expanding our team and seeking a dedicated Director of Product Marketing to drive our product marketing strategies. Role: Director of Product Marketing Reporting to: CMO Responsibilities: - Develop and implement go-to-market strategies


  • Toronto, Canada International Data Group, Inc. Full time

    Overview: IDC is seeking a strategic and results-driven **Director, Product Marketing. **The Director of Product Marketing will join our North American team to help expand our product portfolio. This position is responsible for owning a full spectrum of product marketing strategies for a new data product that serves the critical needs of sales and marketing...


  • Toronto, Canada Promise Robotics Full time

    Promise Robotics is a rapidly growing venture-backed technology startup with a mission to help the building industry to harness automation toward producing more affordable and sustainable buildings. Our world-class team combines AI, Industrialized Robotics, and construction under one roof to develop the most advanced robotic products for the construction of...


  • Old Toronto, Canada TripArc Inc. Full time

    Trip Arc is seeking a dynamic and experienced Director of Product Marketing and will lead our product marketing strategics from ideation through post launch. Reporting into the VP of Commerical the individual will collaborate across multiple teams including sales, training, product, and brand market


  • Toronto, Canada Workplace Options Full time

    Founded in 1982, WPO is the largest independent provider of holistic wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver...


  • Toronto, Canada TripArc Full time

    Founded in 2017, TripArc is a $750 million privately held company powers the top Travel Agencies and Tour Operators in North America. Our expansive and growing network empowers seamless access to a comprehensive range of travel options and services globally with over $750 million transactions annually - all at the industry's best rates. As an industry...


  • Downtown Toronto, Ontario, Canada Axonify Full time

    Axonify is the frontline enablement solution that's science-backed and proven to maximize the potential of workforces.Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate.If you're...


  • Downtown Toronto, Ontario, Canada Axonify Full time

    Axonify is the frontline enablement solution that's science-backed and proven to maximize the potential of workforces.Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate.If you're...


  • Toronto, Ontario, Canada Embroker Full time

    Embroker is the radically simple destination for industry-tailored commercial insurance. With a technology-first, customer-centric approach, Embroker is changing how businesses protect themselves, their staff, and their customers. In 2015, Embroker has raised over $150M in funding from leading fintech investors. POSITION CAN SIT REMOTELY IN THE US OR CANADA...


  • Toronto, Canada Firework Full time

    Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are...


  • Toronto, Canada Varicent Full time

    A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50™ in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an...


  • Toronto, Canada Varicent Full time

    A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte's Fast 50 in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an...


  • Toronto, Canada Varicent Full time

    A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte's Fast 50 in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an...


  • Toronto, Canada Varicent Full time

    A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50™ in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an...


  • Toronto, Canada Home Trust Company Full time

    Company Profile Home Trust Company has developed a track record of success as Canada’s leading alternative lender, employing nearly 850 people in our Toronto headquarters and branches across the country. Building on the demonstrated strength of our core residential and commercial mortgage lending business, the Company and its affiliates also offer...


  • Old Toronto, Canada TripArc Inc. Full time

    Trip Arc is seeking a dynamic and experienced Director of Product Marketing and will lead our product marketing strategics from ideation through post launch. Reporting into the VP of Commerical the individual will collaborate across multiple teams including sales, training, product, and brand marketing. This role requires someone excited about building our...


  • Old Toronto, Canada TripArc Inc. Full time

    Trip Arc is seeking a dynamic and experienced Director of Product Marketing and will lead our product marketing strategics from ideation through post launch. Reporting into the VP of Commerical the individual will collaborate across multiple teams including sales, training, product, and brand marketing. This role requires someone excited about building our...


  • Old Toronto, Canada TripArc Inc. Full time

    Trip Arc is seeking a dynamic and experienced Director of Product Marketing and will lead our product marketing strategics from ideation through post launch. Reporting into the VP of Commerical the individual will collaborate across multiple teams including sales, training, product, and brand marketing. This role requires someone excited about building our...


  • Old Toronto, Canada TripArc Inc. Full time

    Trip Arc is seeking a dynamic and experienced Director of Product Marketing and will lead our product marketing strategics from ideation through post launch. Reporting into the VP of Commerical the individual will collaborate across multiple teams including sales, training, product, and brand marketing. This role requires someone excited about building our...


  • Old Toronto, Canada TripArc Inc. Full time

    Trip Arc is seeking a dynamic and experienced Director of Product Marketing and will lead our product marketing strategics from ideation through post launch. Reporting into the VP of Commerical the individual will collaborate across multiple teams including sales, training, product, and brand marketing. This role requires someone excited about building our...