CRM and Customer Lifecycle Marketing Lead

2 weeks ago


Montreal, Quebec, Canada Kitco Metals Inc Full time

PURPOSE


The CRM and Customer Advocacy Lead at Kitco, you will play a pivotal role in driving customer engagement, retention, loyalty, and repeat purchases through strategic CRM initiatives.

You will be responsible for managing the entire customer lifecycle, optimizing marketing programs, and leveraging data to deliver personalized and impactful campaigns.

Your expertise in CRM software, loyalty programs, and marketing automation will be critical in building and maintaining strong relationships with our valued customers.


Key Responsibilities and accountabilities

The responsibilities of this position include, but are not limited to the following:

  • Develop and optimize marketing programs to drive customer engagement and loyalty.
  • Lead and optimize the loyalty program to foster customer retention and advocacy.
  • Build compelling programs to foster customer loyalty and drive repeat purchases.
  • Responsible for communication throughout the customer experience (CX) journey.
  • Utilize lead scoring models and customer segmentation to optimize campaign performance.
  • Collaborate with crossfunctional teams to strategize and design user flows for various customer lifecycle stages.
  • Own the customer database and contact strategy, ensuring data quality and integrity.
  • Maintain the CRM marketing calendar and customer segments for effective campaign execution.
  • Build and maintain multichannel journeys, from acquisition to onboarding, nurturing, converting, and driving repeat purchases, and campaign automation while continuously testing and measuring results.
  • Oversee social media community management and engagement to enhance customer interactions.

REQUIRED SKILLS AND COMPETENCIES

  • Bachelor's degree in business, marketing, or computer science.
  • 3+ years of experience leading customer lifecycle programs on either the client or agency side.
  • Strong understanding of loyalty programs and CRM software.
  • Experience with marketing automation tools and implementing new marketing technology platforms.
  • Proficiency in Adobe Photoshop, Adobe XD, HTML, CSS, and UX design.
  • Familiarity with data visualization tools and experience leveraging data and analytics to drive results.
  • Proven track record of building successful CRM campaigns and delivering personalized content.
  • Strong problemsolving skills and ability to test and learn independently.
  • Excellent time and priority management skills with the ability to identify process inefficiencies and propose solutions.
  • Entrepreneurial spirit combined with strong analytical skills.


If you are a results-driven CRM specialist with a passion for leveraging data-driven insights to enhance customer experiences and drive loyalty, we invite you to join our dynamic team as the CRM Loyalty Marketing Specialist.

Your contributions will be crucial in building lasting relationships with our customers and propelling the growth of Kitco Metals.

  • The role requires both verbal and written communication in English for the interaction_ _with US vendors/agencies related to marketing activities._

Benefits:

  • Dental care
  • Extended health care
  • Life insurance
  • RRSP match

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Ability to commute/relocate:

  • Montréal, QC H3B 1M1: reliably commute or plan to relocate before starting work (required)

Education:

  • Secondary School (preferred)

Work Location:
Hybrid remote in Montréal, QC H3B 1M1

  • Montreal, Quebec, Canada Genetec Full time

    The team:As a core member of the CRM Team within Marketing, the CRM Coordinator will work closely with key stakeholders across Marketing teams (Sales, Digital, Programs, Regional, Content, Product, and Industry Marketing) to help evolve the company's marketing lead management practice and business systems such as the CRM, Marketing Automation Platform (MAP),...


  • Montreal, Quebec, Canada Nestle Full time

    Business areas:Nespresso CanadaJob title:Marketing manager- consumer experience & lifecycleLocation:Montreal, QC**Position Summary**We are looking for a marketing manager- consumer experience & lifecycle to work at Nespresso, in Montreal, reporting into the B2C Marketing manager. The consumer experience, lifecycle & retention manager will act as the lead for...


  • Montreal, Quebec, Canada Cogeco Full time

    Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections.Each employee is a part of what makes us unique on the market:agile and dedicated.Time Type:Regular:The Marketing Automation Base Lead is pivotal...


  • Montreal, Quebec, Canada Autodesk Full time

    Position Overview Join our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group spearheading data-led engagements across the full customer lifecycle. You will lead our nascent analytics function that will partner with Lifecycle Marketers to do data deep-dives on tech admin and end user behavior across our product portfolio to identify...


  • Montreal, Quebec, Canada BRP Full time

    We are looking for a CRM team lead who will report to the global CRM\marketing automation manager to strengthen the customer experience through strong customer relationship management activations. You will be responsible for leading a newly created team of experts located in various countries and time zones. Therefore, you will be responsible for CRM...


  • Montreal, Quebec, Canada Browns Shoes Full time

    Browns est à la recherche d'un gestionnaire CRM principal très motivé et axé sur les résultats, prêt à s'investir dans le succès de notre entreprise. Nous recherchons une personne organisée, soucieuse du détail, fiable et désireuse de collaborer avec nos équipes de marketing et de commerce électronique. Aujourd'hui, nous sommes fiers d'offrir...


  • Montreal, Quebec, Canada InterRent REIT Full time

    The Customer Experience Manager is a key role within the Marketing Team and broader organization. Our residents (customers) are at the heart of our company and ensuring a complete and seamless experience for them throughout their journey with our brand is critical to our business success. Reporting directly to the VP, Marketing, this role has high visibility...


  • Montreal, Quebec, Canada Behaviour Interactive Full time

    **In this role you will**:- Develop audience segments and manage the segments with respect to industry best practices and customer data. This includes updating and managing audience data as trends evolve.- Collaborate with data teams to ensure audience segments are shared across our CRM platform and updated regularly- Use internal resources to monitor,...


  • Montreal, Quebec, Canada Medisca Pharmaceutique Inc Full time

    Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding, Medisca is a business-to-business...


  • Montreal, Quebec, Canada Humanity Full time

    Company DescriptionJobs for Humanity is dedicated to building an inclusive and just employment ecosystem.Therefore, we have dedicated this job posting to individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Ethnic Minority, and the Previously Incarcerated. If you identify with any of the following...

  • Global CRM Strategist

    2 weeks ago


    Montreal, Quebec, Canada BRP Full time

    YOU'LL HAVE THE OPPORTUNITY TO:StrategyWorking alongside CRM and the brand marketing teams & various regions, you will:Recommend best CX in order to build lasting relationships with our customers.Identify business opportunities to increase customer experience & upsell opportunities.Recognize & Map untapped opportunities.Define a multi-channel approach to...


  • Montreal, Quebec, Canada Adviso Full time

    Adviso est actuellement à la recherche d'un.e stratège en marketing d'engagement, CRM et marketing automatisé, qui a une passion pour le numérique et les données.Pour assurer votre succès dans ce mandat, vous devrez travailler en étroite collaboration avec les experts Adviso en stratégie numérique, analytique, expérimentation et optimisation,...


  • Montreal, Quebec, Canada Lundbeck Full time

    We are currently looking for a qualified Lead, Customer Support Programs. This is a permanent full-time job, in the Montreal Head-Office, reporting to the Vice President, Psychiatry Business Unit. Lundbeck Canada offers comprehensive benefits to its employees, including health and dental benefits and contribution to a pension plan as of day 1.Your Position:...


  • Montreal, Quebec, Canada BRP Full time

    As a key member to the Can-Am On-Road & Ski-Doo marketing team, the Marketing Specialist will play a role in elevating the brands via strong last mile marketing strategies, campaigns and brand activations that aim at fuelling demand for our powersport products. We're looking for someone who also has creative skills, making him/her able to judge creative work...


  • Montreal, Quebec, Canada Behaviour Interactive Full time

    **In this role you will**:- Develop audience segments and manage the segments with respect to industry best practices and customer data. This includes updating and managing audience data as trends evolve.- Collaborate with data teams to ensure audience segments are shared across our CRM platform and updated regularly- Use internal resources to monitor,...


  • Montreal, Quebec, Canada BRP Full time

    We are looking for a Global CRM Specialist, who will be a key actor in the digital transformation and lead end-to-end digital projects with a focus on customer experience. Best of all, you'll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world's most exciting powersports family.YOU'LL HAVE THE OPPORTUNITY...


  • Montreal, Quebec, Canada BRP Full time

    We are looking for a Global CRM Specialist, who will be a key actor in the digital transformation and lead end-to-end digital projects with a focus on customer experience. Best of all, you'll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world's most exciting powersports family.YOU'LL HAVE THE OPPORTUNITY...


  • Montreal, Quebec, Canada Bombardier Recreational Products Inc. Full time

    We are looking for a Global CRM Specialist, who will be a key actor in the digital transformation and lead end-to-end digital projects with a focus on customer experience. Best of all, you'll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world's most exciting powersports family. YOU'LL HAVE THE...


  • Montreal, Quebec, Canada BRP Full time

    We are looking for a Global CRM Specialist, who will be a key actor in the digital transformation and lead end-to-end digital projects with a focus on customer experience. Best of all, you'll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world's most exciting powersports family.YOU'LL HAVE THE OPPORTUNITY...

  • CRM Specialist

    2 weeks ago


    Montreal, Quebec, Canada Intelcom Full time

    Ride the next mile with usIntelcom is on a mission to become a leader in the parcel carrier industry for the eCommerce sector. Our notifications are a key part of our service performance. With over 300 million emails sent per year reaching half of Canadian online shoppers and the growing need of SMS notifications, we need a talented, inspired, and inspiring...