Senior Manager, Market Research

2 weeks ago


Mississauga, Ontario, Canada AstraZeneca Full time

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe.

Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.

Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we're taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

The Oncology Market Insights Senior Manager is accountable for developing and communicating actionable insights that effectively shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Senior Manager will use sound market research along with strong analytical and critical thinking skills to support brand teams in making strategic decisions, informing brand performance and forecasts, developing promotional campaigns, and business cases. Keys to success in this position are superlative communication, consultative and influencing skills predicated on a strong foundation of primary market research skills and secondary data analysis proficiency. This job may require occasional travel for research.

Leadership Capabilities :

Thinks Strategically: Quickly identifies and acts on opportunities, combining forethought with action. This is based on an understanding of the external environment and its impact on AZ and the brand. Assembles facts and insight to tell a cohesive story that clearly communicates the health of the business. Drives Performance: Holds self and others accountable for the achievement of performance expectations. Builds an environment that enables others to perform at their best. Acts Critically: Makes and acts on decisions quickly and effectively and champions the same in others. This is based on an underlying courage to enable risk-taking for the business. Works Collaboratively: Actively builds and promotes cross-boundary collaboration with the aim of achieving better business results. Boundaries can exist between individuals, geographies, cultures, teams, functions, organizations, etc.

Accountabilities/Responsibilities:

Develop, deliver and execute market research and insight plans that support the brand strategy Lead primary market research design and execution (including vendor/project management) with minimal supervision Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources). Provide brand and market evaluation, interpretation, and communication of results synthesizing key data and insights spanning a host of different sources and types of data Build insightful reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications/strategic & tactical options Work with the Pricing and Market Access Insight team to ensure that payer insights are integrated Identify business needs dedicatedly and build research/analysis with foresight Develop and maintain market research budgets Maintain effective relationships with contractors and other third-party vendors through oversight of the vendor management process Lead KPI tracking for the brand, including brand equity and quantitative tracking Leverage/apply AZ insight best practices as appropriate

Requirements/Qualifications:

Bachelor's degree in relevant field Minimum 5 years pharmaceutical or biotechnology experience – Oncology experience preferred Minimum 3-5 years of primary market research and analytical experience applying various primary research techniques and secondary analysis to inform business decisions Proven ability to influence laterally and vertically Pharmaceutical or consumer Insight experience highly desirable.

Great People want to Work with us Find out why:

Are you interested in working at AZ, apply today

AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing .

Top Employer: AstraZeneca Canada Inc.

AstraZeneca Canada Inc. has been chosen as one of: Canada's Top 100 Employers, Greater Toronto's Top Employers, The Career Directory.

Date Posted

22-May-2024

Closing Date

03-Jun-2024

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