Senior Manager, Acquisition Marketing

1 week ago

Vancouver, British Columbia, Canada OpenTable Full time

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Senior Manager, Acquisition Marketing (12mo Contract) at OpenTable Remote - British Colombia

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You'll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You'll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.

We're seeking a Senior Manager, Acquisition Marketing to help define and implement our global B2B (restaurant-facing) paid acquisition strategy in a 12-month contract capacity.

In this role, you will:

Plan, develop and implement the paid acquisition (SEM, Meta and other publishers) strategy to generate marketing qualified leads.

Develop Account Based Marketing roadmap and determine tests for target accounts

Monitor, analyze, test, troubleshoot and improve campaigns based on performance. Present on key performance metrics to partners.

Own creative roadmap and testing strategy across video, testimonials, basic display to arrive at more of a POV on our media mix in terms of look and feel

Collaborate with our agency, other vendors and wider teams to successfully implement campaigns.

Collaborate with in-house teams to develop and optimize campaign copy and design to improve engagement.

Collaborate with our International Marketing Managers to cater to different markets and languages for audiences in the United States, Canada, Australia, the UK, Ireland, Germany, Italy, France, United Arab Emirates, Mexico, South America and the Caribbean.

Collaborate with sales teams to understand the day-to-day success of campaigns and flag performance challenges proactively with plans to adjust.

Consider the continuation of leads through the whole funnel and develop campaigns to re-engage leads in collaboration with other channel managers.

Support wider business initiatives through your managed channels e.g. ABM, seasonal integrated marketing campaigns. Some of those channels include: Facebook, Instagram, LinkedIn and PPC.

Lead future acquisition channel expansion opportunities.

Please apply if:

BA/BS degree in marketing or a related field

8+ years of B2B acquisition marketing experience and a strong understanding of digital marketing channels (search, display, social)

Strong proficiency of marketing technology tools and ad platforms: Meta Ads Manager, Google Ad Manager, LinkedIn Campaign Manager, Salesforce, Marketo

Proven track record of developing and driving successful acquisition campaigns across multiple digital channels

Proven experience managing 7-figure budgets that drive measurable pipeline, revenue and return on investment

Responsible for generating and nurturing marketing prospects (new and existing customers) through the marketing funnel toward conversion

Strong understanding of the B2B marketing and sales acquisition funnel

Understanding of multi-touch attribution modeling

Strong verbal and written communication skills

Excellent English language skills to write draft ad copy

A tenacious self-starter who can serve as a strong advocate for our customers and our business

Collaborative individual who enjoys leading and participating in cross-functional teams

Experience managing agencies and individual contractors

Comfortable with a wide variety of technologies and ability to learn new tools quickly

Results focus with superb execution and follow-through

Highly meticulous and organized with the ability to identify and troubleshoot inefficient, unreliable processes

Strong analytical skills and focus on return on investment measurement

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this remote Canada based role is $ CAD/hr.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

If you use a first name other than the one entered above that you would prefer we use when communicating with you, please enter it here:

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KAYAK Software Corporation, OpenTable, Inc., their respective subsidiaries and Momondo A/S (together, 'KAYAK and OpenTable", "our/we/us", or "Company") will process your personal data in accordance with applicable data protection laws for the purposes described in our privacy notice ( Germany and All Other Locations ). As part of the application process KAYAK and/or OpenTable may share your personal data across our group of companies, subject to our privacy notice and applicable laws. In order to consider you for new positions, KAYAK and/or OpenTable may keep your personal data for 6 months (within the EU) and 2 years (in all other regions), unless otherwise required by applicable law.

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