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Senior Manager, Acquisition Marketing
3 months ago
With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You'll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Hospitality is all about taking care of others, and it defines our culture. You'll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.
We're seeking a Senior Manager, Acquisition Marketing to help define and implement our global B2B (restaurant-facing) paid acquisition strategy in a 12-month contract capacity.
In this role, you will:
- Plan, develop and implement the paid acquisition (SEM, Meta and other publishers) strategy to generate marketing qualified leads.
- Develop Account Based Marketing roadmap and determine tests for target accounts
- Monitor, analyze, test, troubleshoot and improve campaigns based on performance. Present on key performance metrics to partners.
- Own creative roadmap and testing strategy across video, testimonials, basic display to arrive at more of a POV on our media mix in terms of look and feel
- Collaborate with our agency, other vendors and wider teams to successfully implement campaigns.
- Collaborate with in-house teams to develop and optimize campaign copy and design to improve engagement.
- Collaborate with our International Marketing Managers to cater to different markets and languages for audiences in the United States, Canada, Australia, the UK, Ireland, Germany, Italy, France, United Arab Emirates, Mexico, South America and the Caribbean.
- Collaborate with sales teams to understand the day-to-day success of campaigns and flag performance challenges proactively with plans to adjust.
- Consider the continuation of leads through the whole funnel and develop campaigns to re-engage leads in collaboration with other channel managers.
- Support wider business initiatives through your managed channels e.g. ABM, seasonal integrated marketing campaigns. Some of those channels include: Facebook, Instagram, LinkedIn and PPC.
- Lead future acquisition channel expansion opportunities.
Please apply if:
- BA/BS degree in marketing or a related field
- 8+ years of B2B acquisition marketing experience and a strong understanding of digital marketing channels (search, display, social)
- Strong proficiency of marketing technology tools and ad platforms: Meta Ads Manager, Google Ad Manager, LinkedIn Campaign Manager, Salesforce, Marketo
- Proven track record of developing and driving successful acquisition campaigns across multiple digital channels
- Proven experience managing 7-figure budgets that drive measurable pipeline, revenue and return on investment
- Responsible for generating and nurturing marketing prospects (new and existing customers) through the marketing funnel toward conversion
- Strong understanding of the B2B marketing and sales acquisition funnel
- Understanding of multi-touch attribution modeling
- Strong verbal and written communication skills
- Excellent English language skills to write draft ad copy
- A tenacious self-starter who can serve as a strong advocate for our customers and our business
- Collaborative individual who enjoys leading and participating in cross-functional teams
- Experience managing agencies and individual contractors
- Comfortable with a wide variety of technologies and ability to learn new tools quickly
- Superior project management skills
- Results focus with superb execution and follow-through
- Highly meticulous and organized with the ability to identify and troubleshoot inefficient, unreliable processes
- Strong analytical skills and focus on return on investment measurement
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this remote Canada based role is $ CAD/hr.
Diversity, Equity, and Inclusion
OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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