Marketing Manager

2 weeks ago

Ottawa, Ontario, Canada Hiboo Networks Full time

Marketing Manager

Hiboo Networks Inc., is a new telecommunications company in the Ottawa-Gatineau region that is wholly owned by Hydro Ottawa Holdings Inc.

Hiboo Networks Inc is passionate and excited to provide high-quality and high-speed fibre optic network solutions and internet services to the Ottawa-Gatineau region. Our fast, high-capacity and highly-secure connectivity solutions built on state-of-the-art technology, will deliver the low latency and high reliability network services that the business community increasingly requires to support the region's global leadership and international growth and success.

Imagine working for a new exciting company, where employees have a chance to make a difference, be innovative and contribute to the success of the organization.

Hiboo Networks Inc. is currently searching for a talented individual to join our team as the Marketing Manager. This position will be responsible for the overall product marketing portfolio including product roadmap, brand management, developing sales tools, and executing marketing events, all to drive the growth of a new Canadian technology brand. This role will also develop, design and implement specific targeted marketing (digital) campaigns and then use marketing analytics for continuous improvement.

The successful candidate will have a passion for technology marketing, engaging with customers, brand management, building a sales pipeline, content management and providing innovative solutions for growth.

What You Will Do

  • Lead Marketing activities and resources (both internal and external) to achieve Hiboo objectives/ KPIs
  • Create and maintain product collateral including sales tools (i.e. Sales Presentations, Battle Cards, Competitive Matrixes, Pricing Guidelines)
  • Develop and execute a physical marketing plan that includes sponsorships, show and event participation, Business Association participation, and tradeshow involvement.
  • Participate in RFP responses, working closely with the sales teams as required
  • Create, strategize and oversee the execution of specific lead-generation campaigns
  • Oversee the enablement of leads for sales, by identifying opportunities to improve and ensure leads are being assigned and actioned
  • Create digital campaigns (that Sales operations can track in Hubspot) that meet new customer acquisition goals, defining: content, target audience, value proposition, potential customer call to action
  • Analyse campaign results (from Hubspot), make adjustments in future campaigns, create reports on campaign performance (KPI metrics) for Operations Reviews
  • Participate in maintaining the marketing dashboard that will be used regularly in operations reviews
  • Establish and maintain best-practice lead nurturing and lead scoring engines
  • Develop and maintain key vertical lists of leads to be used for outbound marketing
  • Lead and manage marketing communications including brand-related activities and inquiries

Need to have

  • A Post-Secondary Degree or Diploma in Business, Engineering, Commerce, Marketing, Digital Marketing or another related discipline
  • A minimum five (5) years of progressive experience in Technology B2B Marketing in the telecommunications services industry
  • Expert in email marketing, digital marketing, and marketing automation technology, analysing results and data to optimize results
  • Proficient using analytics tools (e.g. Google Analytics, Power BI) or similar
  • Ability to execute quickly on product/digital marketing activities
  • Strong analytical background with the ability to translate data into actionable insights
  • Always puts internal and external customers first
  • Executive Level presentation skills are required
  • Exceptional time and project management skills with a proven track record of successfully managing multiple projects simultaneously
  • A resident of the Greater Capital Region (Ottawa)

Great to Have

  • Hubspot CRM Suite Certification
  • Adaptable, adjusts and responds to change, can pivot and prioritize
  • Commitment to quality and excellence
  • Entrepreneurial spirit, is innovative, challenges the status quo
  • Motivated to "hit the ground running", a self-starter who can take initiative
  • Integrity, is trustworthy, fulfills commitments and does what is right
  • Collaboration skills, a team player who loves working with others and sharing ideas
  • Business Analytics education and or certification
  • Experience in a start-up organization and/or the IT/telecommunications industry is an asset
  • The ability to effectively communicate to business leaders in both English and French is an asset

Why should you join the Hiboo team?

  • Compensation and Incentive Program
  • Benefits and RRSP Matching Program
  • Generous Paid Leave
  • Employee Referral Bonus
  • Wellness Reimbursement Program
  • Home Office Reimbursement Program
  • Cell Phone Reimbursement Program
  • Employee Assistance Program
  • Professional Development
  • Flexible Work Arrangements

As we build our team, the health, safety and well-being of our employees is our top priority.

Hiboo offers employees flexible work arrangements however, this position is located in Ottawa, and face-to-face meetings with the team will be required. We value the innovation and teamwork that happens when employees come together and are committed to establishing a dynamic workforce that reflects the community it serves. We are stronger together

Hiboo Networks Inc. is committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are committed to preventing and removing barriers to employment for people with disabilities and invite you to contact us if you have questions regarding accessibility or accommodation.

If you are looking to join a new dynamic organization that values entrepreneurial thinking, excellence, innovation, integrity, teamwork and best in class service, we want to meet you

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