Marketing Manager

2 weeks ago

Ottawa, Ontario, Canada Riverstone Retirement Communities Full time
Stirling Park Retirement


Riverstone Retirement Communities is a locally owned and operated company offering, a highly respected, full continuum of care to it's residents.

We believe that everyone deserves to live a meaningful, engaged and joyful life. We strive to ensure our residents live comfortably and with dignity in a safe and happy environment.

Riverstone offers our residents a variety of lifestyle options to best suit their needs-from independent to assisted living, including memory care.

Our valued employees work in an environment that fosters job satisfaction, respect, responsibility, loyalty and personal growth. We are looking for positive, caring team members who want to make a difference in the lives of seniors.

QUALIFICATIONS:

Education:

  • Diploma in Marketing/Communication or relevant experience in marketing and gerontology.

Background:

  • Minimum of three years' related experience, preferably in retirement industry
  • Must have a high degree of interpersonal skill which would enable the incumbent to deal successfully with clients, community and agency contacts;

Personal Requirements:

  • Must possess excellent communication skills, both written and verbal in English and French
  • Capable of adapting to different situations and change
  • Keen interest in working with seniors

FUNCTIONS:

  • Prepare, implement and maintain a marketing plan, which is consistent with the residence needs, mission statement, goals and policies;
  • Responsible for all inquiries and tours pertaining to the residence;
  • Works closely with the General Manager to ensure showrooms are ready for occupancy;
  • Understands the changing markets, external factors that may affect marketing by research, reading, networking meetings and associations;
  • Conduct routine walks through the building to ensure potential tours and residents receive a positive impression.
  • The building and grounds must be attractive, clean and presentable;
  • Coordinate resident care levels with the Director of Care and assessment forms
  • Informs staff when tours are scheduled so that they ensure their area is suitable for presentation;
  • Works independently in the community, initiating contacts and creating goodwill. Makes presentations to the professional and service clubs with the goal of increasing interest and occupancy;
  • Develop community relations with church groups, hospitals, senior service groups and other competitors;
  • Continual strategies such as: updating with new information, quarterly visits, seasonal gifts and invitations for internal activities;
  • Update resident suite profile, circulate resident notifications, notifies front desk of any scheduled appointments, on daily basis;
  • Update Yardi on daily basis, enter all new contacts and follow up;
  • Work with Recreations Manager to enhance relationships and activity programs for residents;
  • Responsible for delivery of orientation and training program in accordance with RHA and other legislative bodies.

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