Job: Sr. B2B Marketing Manager

1 week ago

Montreal, Quebec, Canada Stingray Full time
Department Marketing Location Montreal

At Stingray, creativity, collaboration, and innovative technology are the pillars of our DNA. Are you ready to rock your career by joining a growing company, a team of music enthusiasts in a stimulating and fun work environment?

You're a passionate marketing professional who's a cross between marketing whiz, creative strategist, and sales rep whisperer—and you aren't afraid to flex all three on a daily. You're adept with social media platforms, are familiar with the creative production process, and have a few years under your belt with event and trade show marketing. Plus, you know a thing or two (or three) about retail media and in-store customer journeys. You're attentive to details while never losing sight of the bigger picture. And when it comes to B2B marketing, you understand the importance of a solid sales narrative, strong brand positioning, and effective data visualization.

What's more, you're a people person with natural leadership skills. You have a track record in thoughtfully navigating relationships with colleagues of all levels of experience, and your peers sing your praises as an exceptional collaborator.

Sound like you? Then this one-year contract as Sr. B2B Marketing Manager has your name on it.

Your day-to-day

B2B Marketing strategy and execution

Manage and execute B2B digital marketing strategies mainly supporting Stingray Advertising, but also Chatter by Stingray, and Stingray Business Drive awareness around in-store audio advertising in the advertising sphere for both Canadian and U.S. markets Support the trade show and industry event strategy, strengthening Stingray's position in the market with the appropriate marketing and digital displays, merch, as well as digital marketing tactics Lead the strategy and manage the production of promotional, thought leadership, and lead-gen content including success stories, case studies, and/or white papers Contribute to Stingray's B2B website content development Manage marketing spend for paid advertising initiatives, industry events, etc. Collect data to measure and analyze ROI across all marketing channels Ensure Stingray's participation in industry awards by overseeing content development and required collateral (e.g. videos, applications, etc.)

Sales support and collateral

Collaborate closely with the U.S. and Canadian Sales teams to gain relevant industry insights and develop marketing assets Help drive effective narratives for sales collateral, including one-pagers, sales decks, seasonal initiatives, and videos Help conduct and/or consolidate industry research that will strengthen Stingray Advertising's presence and drive more sales

Leadership

Develop and maintain strong working relationships with internal teams Be the go-to point of reference for Stingray's B2B marketing Keep abreast of industry trends Manage B2B Marketing interns if and when applicable

Your qualifications

6-8 years' experience in B2B marketing, digital marketing, advertising, and/or retail media Ability to manage marketing budgets Experience with sales support, data storytelling, content creation, trade show marketing, and thought leadership Excellent communication, presentation, and writing skills (English and French) Outstanding creative and analytical thinking Social media (LinkedIn) campaign management experience Ability to analyze and report on GA4 Proactive and quick learning abilities Capacity to define priorities with minimal guidance and pivot with a fast-evolving business Ability to deliver within sometimes tight deadlines Excellent organizational and collaboration skills

Nice-to-haves

Familiarity with Salesforce and Marketing Cloud Familiarity with WordPress CMS

Life at Stingray

A cool office in Montreal & a hybrid work policy Stingray café with breakfasts and snacks offered every day Free fitness classes offered weekly Access to private nutrition & wellness advising Free language classes and vibrant social events And much more

Montreal-based Stingray Group is a leading music, media and technology company with over 1,200 employees worldwide. Our offices are located in the Old Port of Montreal just minutes from the Lachine Canal bike path, a prime location for picnics or a jog at lunch time.

Stingray supports the principles of Employment Equity and is committed to ensuring our workforce is representative of the communities we serve and in which we operate. Women, Aboriginal peoples, persons with disabilities and visible minorities are encouraged to apply and to self-identify so we can work towards full representation of those groups within our company.

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