Director, Digital Marketing

1 week ago


Vancouver, British Columbia, Canada Smart, Savvy + Associates Full time $110,000 - $130,000

You are a skilled hospitality marketer who excels in creating impactful plans, captivating brands, and engaging programs. Highly collaborative, you foster strong relationships to ensure marketing initiatives are not only effective but also in line with brand standards and organizational objectives.

We are excited to collaborate with our client, a renowned hospitality organization with multiple luxurious establishments, in their quest for a Marketing Director.

Reporting directly to the Vice President of Marketing and Communications, this position plays a key role in shaping marketing and brand strategies, as well as supervising daily operations aimed at boosting brand visibility, sales, and revenue.

This position necessitates on-site full-time presence at our client's headquarters in Vancouver, BC. For candidates relocating from other areas, assistance with relocation is provided.


  • Lead, mentor, and cultivate a small marketing team.
  • Devise and execute yearly marketing strategies and campaigns on both individual restaurant and group scales.
  • Work closely with culinary experts and restaurant managers to synchronize marketing efforts and promote synergy among all brands.
  • Translate overarching brand strategies into practical brand blueprints, positioning tactics, and go-to-market strategies.
  • Aid in the coordination and execution of promotional events, both on and off the premises.
  • Utilize successful local marketing initiatives to drive broader brand-level campaigns.
  • Develop and implement social media campaigns and engagement tactics.
  • Supervise influencer outreach programs, arranging visits and nurturing partnerships.

Keep abreast of emerging technologies, service providers, and industry trends to enrich our online, mobile, and interactive presence, thereby maximizing revenue opportunities.

Offer suggestions and adhere to established brand strategies to elevate visual and content creation, meet performance milestones, and streamline processes.

  • Oversee social media platforms, websites, applications, email campaigns, and search marketing efforts for all dining establishments.
  • Monitor online reputation and compile reports on social media performance.

You should possess over 8 years of experience in hospitality marketing and have a genuine passion for hospitality, gastronomy, and top-notch service.

Associates is a reputable marketing recruitment firm that links businesses with marketing, communications, and creative professionals across all levels, from coordinators to executive leadership.



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