Marketing Consultant

1 week ago


Richmond Hill, Ontario, Canada Lumacare Full time

Client & Family-Centered Care Is At The Heart of Everything We Do At Lumacare Lumacare believes Client and Family-Centered Care is based on a philosophy of care, treatment and support that empowers Clients to be active and knowledgeable partners in their health care.

Whether you join Lumacare in a client facing role, in a leadership capacity, or in a support position, it is essential that every member of our team is passionate about promoting and protecting Client and Family-Centered Care.

Join us at Lumacare as we embark on a year-long journey to celebrate our golden 50th anniversary.

As a Marketing Branding and Communications Consultant, you will spearhead the development and execution of a comprehensive marketing strategy that amplifies our milestone celebrations.

Your creative vision and strategic planning will ensure Lumacare's legacy shines brightly through high-impact promotions, memorable branding, and compelling communications.


Key Responsibilities:

-
Strategic Planning:Chart the course for our anniversary's marketing and communications, ensuring alignment with our overarching goals.
-
Branding Excellence:Craft and uphold a cohesive brand experience, tailoring logos, themes, and messages that resonate with our heritage.
-
Promotional Creativity:Generate buzz with eye-catching promotional materials, from brochures to digital content, that captivate and engage.
-
Media Mastery:Cultivate positive media relations, managing press activities and elevating our events' profiles.
-
Event Spotlighting:Work closely with event committees to market each celebration, maximizing attendance and engagement.
-
Stakeholder Engagement:Forge strong connections with stakeholders, sponsors, and partners through strategic communications.
-
Impact Analysis:Monitor, analyze, and report on the effectiveness of marketing initiatives, driving continuous improvement.
-
Budget Stewardship:Oversee the marketing budget with a keen eye for maximizing impact and resource efficiency.

What We're Looking For:

  • A degree in Marketing, Communications, or a related field.
  • A proven track record in marketing and communications, with a preference for experience in the nonprofit sector.
  • Expertise in digital marketing, branding, and media relations.
  • Stellar communication, organizational, and project management skills.
  • A collaborative spirit capable of working with diverse teams and stakeholders.

What You Will Deliver:

  • A comprehensive marketing and communications strategy document.
  • Branding materials that celebrate our 50year legacy.
  • Highquality promotional content for each event.
  • A detailed media relations plan.
  • Executed digital marketing campaigns with performance analytics.
  • Marketing plans for each specific event.
  • Customized stakeholder communication materials.
  • Regular performance reports and a comprehensive final report.

Join Our Journey:

Job Types:
Part-time, Fixed term contract

Benefits:

  • Employee assistance program
  • Onsite parking

Schedule:

  • On call

Application question(s):

  • What unique skill or quality do you bring to our team, and how do you see it contributing to our success?
  • Do you have a degree in Marketing, Communications, or a related field?

Ability to Commute:

  • North York, ON (preferred)

Work Location:
In person
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