E-commerce Manager

2 weeks ago

Toronto, Ontario, Canada The Estée Lauder Companies Full time

ACCOUNTABILITIES:
E-RETAILING (RETAILER.COM + PUREPLAYS)

  • Manage and grow existing online retailer partnerships and explore new opportunities with authorized retail partners
  • Liaison with brands and the execution of seasonal online marketing plans for retail partners. Including, governance of digital assets and brand content (across devices), ensuring timely delivery to accounts. Familiarize with and distribute changes to the retailers' marketing calendars
  • Create monthly retailer refresh calendars and execute to those calendars. Maintain and distribute changes to retailer refresh calendars
  • Participate and colead monthly calls with each retailer and brand team to confirm Product Launch Worksheet details and boutique site updates.
  • In partnership with the brand, ensure that proper investment is made to support business needs to also identify new programs and online opportunities
  • Suggest and lead on partner site improvements for brands product merchandising and marketing to retail partners to showcase ELC brands in an optimal and competitive manner

ACCOUNTABILITIES:
DIRECT-TO-CONSUMER (BRAND.COM)

  • Support the Corporate Ecommerce Team and multiple brands with online marketing strategies that will help drive sales, new customer acquisition and growth in the Canada market
  • Partner with crossfunctional teams, internally and externally, to help drive an OMNIchannel approach that considers the everchanging consumer, customer landscape and media environment online including digital and social programming
  • Identify required support materials needed to execute Canadaspecific programming
  • Leverage available analytics to develop learnings and insights to help make strategic recommendations and a positive online experience across all channels including ROI tracking, sales reporting, and forecasting
  • Help sustain strong partnerships with all key internal and external stakeholders to ensure any actionable changes are executed accordingly in a timely manner
  • Participate in regular touch bases and meetings to ensure any gaps and/or opportunities identified are executed accordingly
  • Complete regular site audits to ensure accuracy of product information, content gaps/enhancements, promotions, and marketing effectiveness
  • Complete competitive research daily to help identify trends
  • Advocate for streamlined processes that will help create efficiencies and improve workflow
  • Advocate best practices to ensure all programming and activations are executed optimally

ANALYSIS

  • Ensure measurement and analyze online campaign metrics and advise appropriate adjustments to ensure maximum ROI
  • Monitor and analyze retailers' website activities and report feedback and optimization
  • Prepare and monitor a competitive review of other beauty brands presence, online marketing and social programs.
  • Manage a monthly topline report across retailers for the channel (noting a business highlights) from retail community.

PROJECT MANAGEMENT

  • Work closely with Ecommerce Director, NA Online teams, Brand Manager and marketing to drive online media integration across traditional communication plans and to coordinate to in store when needed
  • Conceptualize and build strategies with offline promotion/activities to drives online traffic

Qualifications

  • Postsecondary degree/diploma required, preferably in Digital Commerce/Marketing
  • 6+ years previous corporate/agency or work experience in cosmetics industry and retail environment preferred
  • Proficient command of the English language, with strong written, oral and presentation skills
  • A wellversed leader, who can adapt and build strong crossfunctional with internal and external partners, plus ensure alignment in a matrixed organization
  • Proven project management experience in a fastpaced environment, with strong ability to plan, prioritize and manage multiple projects simultaneously and effectively
  • A collaborative team player with a positive attitude, who is organized and selfmotivated with strong attention to detail
  • Must be a resultsoriented, with strong work ethic and persistence to drive an initiative to completion; a "roll up the sleeves" attitude towards tackling a challenge, without compromising deadlines
  • Strong business acumen with proficient understanding of metrics and reporting, with an ability to analyze data, draw conclusions and make recommendations
  • Ability to identify and validate opportunities based on consumer trends, competitive research, developed insights and best practices
  • Understanding of web technologies and production processes involved in online development
  • Proficient in MS Office including Outlook, Word, Excel and PowerPoint
  • Aptitude for working with Internet tools (i.e. Adobe Photoshop, web analytics programs)
  • Ability to maintain professionalism always and must be a brand advocate and team player
The anticipated base salary range for this position is $86,600 to $129,600. Exact salary depends on several factors s

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