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Senior Growth Marketing Manager
4 months ago
About the role:
We are looking for a dynamic and experienced Senior Growth Marketing Manager to join our team, who will play a pivotal role in scaling our business through innovative growth strategies. The ideal candidate is someone who not only has a proven track record in leveraging various marketing channels for growth, particularly with a strong emphasis on Paid Search campaigns, but also brings a deep expertise in Conversion Rate Optimization (CRO) and a robust experimentation mindset to the table. You will be tasked with developing and executing comprehensive marketing strategies aimed at driving customer acquisition, engagement, and retention. A significant part of your role will involve utilizing your analytical skills to implement and oversee rigorous testing and experimentation frameworks, enabling us to optimize our marketing efforts continuously and improve conversion rates across our digital properties. This is a unique opportunity to contribute to our company's growth by combining analytical rigor with creative marketing strategies, all while working closely with cross-functional teams to enhance our customer experience.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
Click here to learn about what we value at Samsara.
In this role, you will:- Acquire customers through digital channels and be directly responsible for helping the company meet its growth goals
- Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline
- Be a business owner for your channels: manage budgets and forecasts, measure performance, and optimize for results
- Support new areas of growth for the company by launching inbound campaigns for new geographies, product lines, and industries
- Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Minimum requirements for the role:
- 5+ years of paid acquisition channel experience, with at least 3+ years of experience in an analytical role
- Strong communication and project management skills, with a track record of successfully managing multiple cross-functional projects and deadlines
- Demonstrated experience in Conversion Rate Optimization (CRO) and a proven track record of improving conversion metrics through experimentation
- Solid understanding of statistical methodology and experience running experiments
- Technical proficiency or willingness to learn about relevant backend systems and data sources
- Strong communication and project management skills
- Excellent analytical skills and an ability to prioritize based on impact
- An understanding of business metrics and an ability to optimize for them
An ideal candidate also has:
- Bachelor's degree in business, economics, a quantitative field, or equivalent experience required
- Experience running paid ads and digital management gen campaigns
- Experience with SQL (or a desire to learn)
- 1+ years of experience with Google Ads
