Foodservice Sales Manager

1 week ago

Mississauga, Ontario, Canada Maple Leaf Foods Full time

The Opportunity:

Maple Leaf Foods is the largest food company in Canada with annual sales of nearly $5B. We conduct business with every significant broadline distributor, national account and healthcare operator.

The company has made significant investments in sustainable meat, including being the largest producers of No Antibiotics Ever (NAE) pork in North America.

We also provide top quality plant protein & Dairy products across the North America under our leading brands, Lightife & Field Roast.

One of our 6 core strategies is to 'Broaden Our Reach' with significant growth planned into the US market.

The company has already made significant strides in the US retail and club channels and we are now prepared to focus our energy and resources on foodservice.


Snapshot of a Day-in-the-Life:

  • Lead all selling efforts with our US Multi Unit operators both existing and new customers.
  • Focused now on both Meat and Plant protein, sustainable & conventional.
  • Develop a deep understanding of customers strategies.
  • Build meaningful customer partnerships and relationships to deliver growth for both Maple Leaf and our customers.
  • Account Management Skills are also key, as this role supports several large, pivotal & Strategic customers within our network
  • Manage and utilize 3rd party culinary support and internal chefs to present products
  • Utilize superior relationship building, people management, organization and strategic selling skills to ensure successful execution of plans.
  • Plan account strategies and work with cross functional team to develop sales plans and objectives (i.e., volume, GP, trade spending, promotional plans, business development plans).
  • Maximize sales volume and GP.
  • Build and maintain knowledge base of competitors, operator/customer trends in the marketplace/industry, and integrating this information into strategic recommendations.
  • Develop a detailed database of opportunities by customer, competitive landscape, financials, and timing.
  • Be part of building a growth culture, rooted in discipline and fundamentals, that delivers winning customer partnerships, by instituting operating rhythms and practices for awareness and alignment of priorities within the team.
  • Manage and deliver P&L objectives including Volume, Sales, and Gross Profit. Inclusive of monthly/quarterly/annual reporting and forecasting against key metrics for the business.
  • Forecast and deliver team budgets for the function with control of direct SG&A and trade spend.
  • Other projects/duties as assigned or needed.

What You'll Bring:

  • Entrepreneurial mindset with a track record of consistently delivering results.
  • At least 8+ years of progressive sales experience in managing customers, strategies, and business.
  • University degree in business or related area.
  • Deep foodservice and/or convenience store industry relationships and customer knowledge.
  • Specific knowledge and experience selling hot dogs, sliced meat and/or sausage a preferred.
  • Ability to understand MLF and customer goals and translate into clear and concise customer strategies with effective action plans.
  • Ability to influence and leverage crossfunctional resources (dedicated and/or shared) to identify and solve strategic issues.
  • Exceptional story telling skills.
  • Synthesize data, insights and inferences into a coherent and logical chain that others can execute on.
  • Strong negotiation skills including listening, probing, identifying interests, and mutually solving problems.
  • High energy, selfmotivated, proactive and engaging in a fastpaced and actionoriented environment.
  • Creative and strategic thinker who consistently looks for new and impactful ways to drive results.
  • Travel will eventually progress to as much as 50% however is dependent upon customer opportunity, and will fluctuate throughout the year.

What We Offer at Maple Leaf Foods:

  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve worklife balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, 'speaker series' events, and resources that allow you

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