Associate Marketing Manager

1 week ago


Mississauga, Ontario, Canada PepsiCo Full time

Overview


This role is an excellent critical experience for employees looking to gain leadership skills as well as experience in both marketing & commercialization.


Responsibilities

  • Lead the crossfunctional team through the commercialization of all PBC Foodservice innovation assuring gold standard timing and processes are followed
  • Support the Foodservice Senior Marketing Manager in the development of the total business strategy, integrating consumer and customer needs in the Foodservice channel to deliver against short & long term growth opportunities; including Business Reviews, Strategic Plans & AOP
  • Coordinate the activity of internal and external stakeholders to ensure timely implementation of marketing programs & plans (designing POS, working closely with Brand Marketing on programming, etc.)
  • Keep close connections with the Brand Marketing Teams throughout the year to ensure all planned innovation & programming are being integrated and scrutinized for the Foodservice channel
  • Closely monitor & provide action plans where necessary to ensure inmarket innovation & programming is delivering the desired response
  • Complete ad hoc analytical requests to diagnose issues on the business, competitive threats & possible action plans to course correct
  • Become a strong member of the total Foodservice Marketing & Sales Strategy Team

Qualifications

  • Bachelor's degree required (Commerce, Marketing preferred)
  • 2 years plus years of Brand, Customer, Insights Marketing experience
  • Demonstrate consumer centricity with passion and curiosity towards the consumer
  • Selfstarter with strong ownership, able to work independently on projects with a bias for action
  • Ability to manage competing priorities without losing momentum
  • Solid organizational and project management skills able to establish priorities, strong detailed execution, and ability to multitask
  • Ability to build strong relationships with internal & external partners
  • Strong analytical skills, able to synthesize information to develop understanding and insights
  • A combination of Beverage and/or CPG Industry Marketing experience considered is an asset


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