Marketing Manager

1 week ago

Mississauga, Ontario, Canada Maple Leaf Foods Full time

The Opportunity:

The Marketing Manager, North American Foodservice ABF & RWA is an exciting opportunity to help the Foodservice function advance our credo to 'build a growth culture, rooted in fundamentals and discipline, with superior customer partnerships'.

Reporting to the Director of Marketing, Strategy & Insights - Foodservice, this dynamic role fuses strategic planning, business and insights analysis and project management to drive the growth against key North American Foodservice Strategies:

  • Unlocking volume & profit potential with emphasis on expanding our footprint in the US
  • Leveraging our Sustainability platform to grow our RWA/ABF portfolio with new and existing customers across North America

Snapshot of a Day-in-the-Life:

  • Support the building of strategies and plans to leverage our Sustainability platform with Foodservice customers across North America (Better Food, Better Care, Better Planet, Better Communities)
  • Assist with the development of both shortterm and longerterm strategic plans for RWA in Canada and ABF in the USA
  • Work with pork optimization, retail sustainable meats team and other crossfunctional teams to identify new RWA/ABF opportunities to marry internal raw material availability with plant capacity and capabilities always with eye to consumer first
  • Analyze and recommend profit optimization (managing mix by top grading SKUs) opportunities where capacity may be an issue, but profit expansion is eminent with and RWA/ABF SKU in lieu of a conventional one
  • Lead commercialization of ABF portfolio in the USA and support the Canadian RWA market with strategic leadership and roadmap to growth. Note RWA commercialization in Canada will be executed by the existing category teams
  • Be the center of excellence of the RWA/ABF business for Foodservice North America
  • Triage sales requests with a lens to consumer first
  • Lead customer bids from inception to delivery and manage the full P&L
  • Responsible and accountable for business performance and quarterly reporting to the Director and VP

What You'll Bring:

  • Bachelor's Degree in Business or Marketing preferred
  • 5+ years Sales, Marketing or Strategy experience
  • CPG Retail and/or Foodservice industry experience would be an asset
  • Commercial Acumen, Budget Planning and P&L understanding
  • Strong analytical and strategic mindset
  • Advanced computer skills in Microsoft Word, Power Point, and highly proficient in Excel
  • An effective team player with welldeveloped peopleskills demonstrated through a proven ability to successfully navigate and influence a complex organization
  • A creative thinker with a passion for Marketing, an appetite to learn and challenge the status quo
  • Entrepreneurial spirit, proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced, dynamic environment
  • Communication skills to take complex problems and communicate them simply and effectively to a variety of audiences, achieving desired outcomes
  • Strong followership

What We Offer at Maple Leaf Foods:

  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve worklife balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, 'speaker series' events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We're a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet.

We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let's build a better future, together.

We're passionate about f

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