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Vice President of Global Marketing

3 months ago

Toronto, Ontario, Canada Workplace Options LLC Full time

Who we are:

Founded in 1982, Workplace Options (WPO) is a leading independent provider of comprehensive wellbeing solutions. With a vast network of professionals, we assist individuals in enhancing their health and productivity on both personal and professional levels. Trusted by over half of Fortune 500 companies, we deliver top-notch care to millions worldwide across numerous organizations.

At Workplace Options, you'll be part of a team dedicated to enhancing employee wellbeing globally.

Job Title: Vice President of Global Marketing

Company: Workplace Options (WPO)

Location: Toronto, Canada - Hybrid (Option for remote work)

What you will do:

The VP of Global Marketing plays a crucial role in promoting and expanding the Workplace Options brand in the global market. Collaborating with key departments such as Sales and Account Management, you will drive marketing initiatives to boost revenue, enhance brand visibility, and strengthen product positioning.

Responsibilities:

  • Create a compelling brand narrative
  • Support global sales and account management
  • Develop and maintain a thought leadership platform
  • Lead strategic marketing campaigns to generate leads
  • Oversee B2B and digital marketing efforts
  • Manage public relations and enhance brand reputation
  • Optimize web presence
  • Execute internal and external communications
  • Support client-specific marketing needs
  • Drive product commercialization and market expansion

Beyond specific expertise, the VP will provide leadership in managing a diverse global team, aligning marketing strategies with organizational goals, and optimizing resource allocation.

Qualifications/Skills:

  • Bachelor's degree in Business, Communications, or Marketing
  • 7-10 years of strategic marketing experience
  • Proven track record in content creation and editing
  • Demonstrated leadership and strategic thinking skills
  • Creativity, flexibility, and strong work ethic
  • Proficiency in graphic design and Adobe Creative Cloud
  • Ability to meet deadlines and manage multiple projects
  • Positive attitude and willingness to learn and adapt

What we offer:

At Workplace Options, we prioritize employee wellbeing, offering benefits such as Paid Time Off, Life Insurance, Pension Contribution, Travel Reimbursement, Healthcare coverage, Training Support, and more. We are committed to fostering a diverse and inclusive workplace, where individual contributions are valued and celebrated.