Product Marketing Specialist

1 week ago

Toronto, Ontario, Canada LifeLabs Full time

LifeLabs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years. Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us.

Consistently named one of Canada's Best Employers by Forbes, LifeLabs has also been recognized for having an award-winning Mental Health Program from Benefits Canada. The passion and commitment of over 6,000 diverse and innovative team members unites and motivates us to ensure our customers receive high quality tests and results that they can trust. Agile, customer-centred, caring and teamwork: we live these values every day in what we do to support our customers and healthcare providers, driving forward our vision of empowering a healthier you.

Reports to: Manager, Marketing

Purpose of the Role As a Product Marketing Specialist at LifeLabs, the candidate will be responsible for driving user acquisition, engagement, and retention through innovative and data-driven strategies. They will collaborate closely with cross-functional teams to identify growth opportunities and implement experiments to achieve scalable and sustainable growth. They will support the service delivery and corporate marketing efforts in terms of campaign execution, coordinating, developing, and reporting.

As a product marketer, they will track and optimize the funnel as LifeLabs drives traffic on-site into conversion portals. The candidate will analyze the competitive market and assist in developing content to optimize the effectiveness of campaigns. They can form strong working relationships and thrive in an agile working environment. The candidate is results-obsessed and comfortable working with all levels of the organization. They are experienced with challenging the status quo, engaging in constructive debate, and dealing with complex issues

This is a Temporary Full Time Maternity cover role (15months) and can be based either at Ontario or British Columbia.

Core Accountabilities

Take a lead role in devising growth strategies for our service. Utilize market insights, competitor analysis, and customer feedback to inform and refine strategies for increased market penetration and customer acquisition.Take a proactive approach in devising strategies to promote the service. Explore various channels, both digital and offline, to reach our target audience effectively.Establish and nurture partnerships with external companies that align with our target market and have the potential for mutual growth. Identify opportunities for joint promotions, cross-promotions, or bundling our product with complementary offerings.Identify ways to increase the value of our service by exploring upselling and cross-selling opportunities. Develop strategies to maximize revenue by promoting additional product lines or services that complement our offering.Develop content based for the service, in collaboration with Product Managers and team leads. Participate in the design, development, and implementation of product marketing materials, content planning, trade show/event materials, slide presentations, etc.Campaign reporting and analysis, highlighting successes and recommendations for future considerations. Drive continuous improvement in digital marketing effectiveness, including CPM, CPC, ROAS, and conversion metrics through data-driven analysis. Monitor digital performance and KPIs on a regular cadence to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.Develop marketing plans within budget requirements. Manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements

Qualifications and Skills

University Undergraduate degree is requiredPost-graduate diploma in Marketing or a related fieldMinimum 5 years experience in a sales & marketing role, product managementMinimum 3 years experience in a Digital marketing role managing both search and social preferably in a start-up or high-growth environmentProficiency and hands-on experience with digital marketing channels and tools such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Data Studio, Google Analytics and Google Tag Manager etcExcellent organization and time management skills with the ability to handle multiple projects and timelines simultaneouslyExperience planning, developing and executing high-performing marketing campaignsUnderstanding of digital marketing channel best practicesKeep up to date with market and competitive trends and develop new content for campaigns to test and optimize performanceStrong collaboration skills with marketing, product managers and other cross-functional teamsHighly effective project management, prioritization, multi-tasking, and time management skills to meet deadlinesAssist in pulling metrics and creating reports

#LI SW1 #INDEED

This is a remote role.

Hiring Range: 65, ,500

The hiring range has been established, however, the final salary recommendation will be determined based off the level of experience, education requirement, external market conditions and internal equity.

Employee Benefits:

In this position, you will be eligible to participate LifeLabs' group benefits plan which is available to LifeLabs employees in accordance with the terms and conditions of those plans.

Vacation Entitlement:

In this position, you will be entitled to vacation pay, which will be applied to each pay.

Employee Wellness:

LifeLabs offers an award-winning Wellness Program focused on supporting your total health and well-being under our physical, emotional, and financial wellness pillars. We have been recognized in the industry for our focus on mental health supports.

Employee Giving program:

Designed to support any employee who donates, fundraises or volunteers for a Canadian Registered Charity or Non-Profit Organization.

In addition, LifeLabs offers professional development and membership reimbursement, access to preferred rates and discount programs - WorkPerks, Home and Auto Insurance, Costco Membership, etc. - and Optional Health-related Benefits.

At LifeLabs, we strive to create an inclusive and equitable workplace where our team members and the communities we serve feel accepted, valued, and respected.

In accordance with LifeLabs' Accessibility Policy, the Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email

We are committed to the ongoing development of our diversity, equity, and inclusion (DEI) program and have taken steps to strengthen our commitment to our team members and customers, to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

At LifeLabs, we know that we are Stronger Together and that we will benefit from the unique perspectives and experiences that each team member offers.

Vaccinations are highly encouraged at LifeLabs'. Vaccinations may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be fully vaccinated with the current Government approved COVID-19 vaccinations.

  • Product Marketing Specialist

    1 week ago

    Toronto, Ontario, Canada 24 Seven Talent Full time

    Product Marketing Specialist Overview: As a Product Marketing Specialist, you will play a pivotal role in driving the success of our products through strategic marketing initiatives. You will collaborate closely with cross-functional teams to develop and execute marketing campaigns, create compelling messaging, and ensure our products resonate with our...

  • Product Marketing Specialist

    7 days ago

    Toronto, Ontario, Canada Uniqlo Canada Full time

    Job Title: Product Marketing SpecialistLocation: TorontoReporting to: Marketing ManagerAbout UNIQLOUNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: GU, Theory, COMPTOIR DES COTONNIERS, PRINCESSE TAM.TAM, J Brand, and UNIQLO. UNIQLO Canada opened its...

  • Sales Representative/marketing Specialist

    1 week ago

    Toronto, Ontario, Canada Brand Vision Marketing Full time

    _Join Our Dynamic Team at Brand Vision_Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success.About Us:Brand Vision is a leading marketing & web design agency specializing in...

  • Product Marketing Specialist

    1 week ago

    Toronto, Ontario, Canada Introhive Full time

    Salary: About IntrohiveIntrohive is an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.We've grown a lot since we began our journey in 2012, but our core mission remains...

  • Product Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada Introhive Full time

    Salary: About IntrohiveIntrohive is an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.We've grown a lot since we began our journey in 2012, but our core mission remains...

  • Marketing Product Specialist Job

    1 week ago

    Toronto, Ontario, Canada Toronto Full time

    LifeLabs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years. Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us.Consistently named one of...

  • Marketing Production Specialist

    7 days ago

    Toronto, Ontario, Canada Fidelity Investments Full time

    Job Description*As we have started our Dynamic Working plan, this role is designated as "Hybrid"Established in 1987, Fidelity Investments Canada provides Canadian investors with a full range of mutual funds, ETFs and alternative funds.Fidelity funds are available through a number of advice-based distribution channels, including financial planners, investment...

  • Brand Experience Specialist

    7 days ago

    Toronto, Ontario, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Brand Experience Specialist, based out of...

  • Brand Experience Specialist

    1 week ago

    Toronto, Ontario, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Experiential Specialist, based out of our Toronto...

  • Product Specialist

    7 days ago

    Toronto, Ontario, Canada RamSoft Full time

    Join RamSoft ( a collaborative and innovative medical software company headquartered in downtown Toronto that is developing and selling novel cloud-based software platforms for radiologists worldwide. We're a global business with 200+ employees located worldwide, and we are proudly headquartered in Toronto – and we are growing quickly. Reporting to the...

  • Marketing Specialist

    1 week ago

    Toronto, Ontario, Canada Connect Hearing Full time

    Toronto, CanadaMarketing SpecialistMarketing SpecialistKey requirements of the position Reporting to the Senior Marketing Manager, Product and Partnerships the Marketing Specialist will contribute to the overall marketing strategic objectives with a key focus in the organization and execution of marketing campaign deliverables related to product launches and...

  • Marketing Specialist

    1 week ago

    Toronto, Ontario, Canada Informa Connect Full time

    Company DescriptionWe're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional...

  • Product Specialist

    7 days ago

    Old Toronto, Ontario, Canada RAM Software Solutions Full time

    About Us Join RamSoft ), a collaborative and innovative medical software company headquartered in downtown Toronto that is developing and selling novel cloud-based software platforms for radiologists worldwide. We're a global business with 200+ employees located worldwide, and we are proudly headquartered in Toronto – and we are growing quickly. Who are...

  • Marketing Specialist

    7 days ago

    Toronto, Ontario, Canada Coreio Inc Full time

    Coreio is looking for an Marketing Specialist/Visual Designer (contract to start with possibility to convert to permanent) to design, create, and deliver marketing programs to support expansion and growth of the our company's services. This role requires an in depth knowledge of Coreio's services and market goals. Proficiency in graphics, web advertising,...

  • Marketing Communications Specialist

    1 week ago

    Toronto, Ontario, Canada IIQAF Full time

    We are looking for a Marketing Communications Specialist to manage our online and offline communication with clients and increase brand awareness. Marketing Communications Specialist responsibilities include distributing promotional material, responding to customers' queries and comments on social media and networking during marketing events. If you have...

  • Product & Campaign Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada Higher Education Full time

    At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and...

  • Product & Campaign Marketing Specialist

    1 month ago

    Toronto, Ontario, Canada Higher Education Full time

    At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and...

  • Product Specialist

    7 days ago

    Toronto, Ontario, Canada ACS Canada Company Full time

    Product SpecialistThe Product Specialist is a product technical resource for the market sales team.He/she will support all Axalta products in all segments including: Premium, Mainstream, and Economy to promote growth and customer loyalty. The Product Specialist works as a member of a market sales team to contribute to sales growth and customer satisfaction....

  • Content Marketing Specialist

    1 week ago

    Toronto, Ontario, Canada STAN AI Full time

    Join STAN's Go To Market Team as a Content Marketing Specialist!Are you ready to make a significant impact on the growth of STAN's brand? As a Content Marketing Specialist, you will be responsible for maintaining the website, creating go-to-market collateral, and crafting engaging content. This role is vital in shaping the strategic direction of STAN's...

  • Marketing Specialist

    1 week ago

    Toronto, Ontario, Canada Reliance Home Comfort Full time

    Marketing Specialist 2 Lansing Square, North York, ON M2J 4P8, Canada Req #4623 May 27, 2024 Marketing Specialist, Lifecycle Marketing Find Your Limitless with Reliance By joining Reliance as a Marketing Specialist, you'll become an important team member and will be provided with the tools you need to succeed. The Customer Lifecycle Marketing...