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Product Marketing Specialist

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Toronto, Ontario, Canada 24 Seven Talent Full time

Product Marketing Specialist Overview:

As a Product Marketing Specialist, you will play a pivotal role in driving the success of our products through strategic marketing initiatives.

You will collaborate closely with cross-functional teams to develop and execute marketing campaigns, create compelling messaging, and ensure our products resonate with our target audience.


Product Marketing Specialist Responsibilities:

Market Research:
Conduct comprehensive market research to understand industry trends, customer needs, and competitive landscape

Product Positioning:
Develop product positioning and messaging that differentiates our products in the market

Content Creation:
Create engaging content including product collateral, case studies, presentations, and sales enablement materials

Go-to-Market Strategy:
Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches

Campaign Management:
Plan and execute multi-channel marketing campaigns to drive product awareness, generate leads, and support sales efforts

Sales Enablement:
Equip sales teams with the tools and resources they need to effectively sell our products

Customer Insights:
Gather customer feedback and insights to inform product development and marketing strategies

Performance Tracking:
Monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement

Competitive Analysis:
Keep abreast of competitor activities and market dynamics to identify opportunities and threats

Product Marketing Specialist Qualifications:


3+ years of experience in product marketing, digital marketing and CRM experienceAbility to think strategically and translate insights into actionable marketing plans.

Strong written and verbal communication skills with the ability to craft compelling messaging.
Proficient in analyzing data and metrics to drive decision-making and measure the success of marketing initiatives.
Familiarity with technology products and understanding of software development lifecycle is a plus.