Marketing Product Specialist Job

1 week ago

Toronto, Ontario, Canada Toronto Full time
LifeLabs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years.

Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us.

Consistently named one of Canada's Best Employers by Forbes, LifeLabs has also been recognized for having an award-winning Mental Health Program from Benefits Canada.

The passion and commitment of over 6,000 diverse and innovative team members unites and motivates us to ensure our customers receive high quality tests and results that they can trust.

Agile, customer-centred, caring and teamwork: we live these values every day in what we do to support our customers and healthcare providers, driving forward our vision of empowering a healthier you

Reports to:

Manager, MarketingPurpose of the RoleAs a Product Marketing Specialist at LifeLabs, the candidate will be responsible for driving user acquisition, engagement, and retention through innovative and data-driven strategies.

They will support the service delivery and corporate marketing efforts in terms of campaign execution, coordinating, developing, and reporting.
As a product marketer, they will track and optimize the funnel as LifeLabs drives traffic on-site into conversion portals. The candidate will analyze the competitive market and assist in developing content to optimize the effectiveness of campaigns. They can form strong working relationships and thrive in an agile working environment.

This is a Temporary Full Time Maternity cover role (15months) and can be based either at Ontario or British Columbia.

Utilize market insights, competitor analysis, and customer feedback to inform and refine strategies for increased market penetration and customer acquisition.


  • Explore various channels, both digital and offline, to reach our target audience effectively.
  • Develop content based for the service, in collaboration with Product Managers and team leads.
Participate in the design, development, and implementation of product marketing materials, content planning, trade show/event materials, slide presentations, etc.

  • Drive continuous improvement in digital marketing effectiveness, including CPM, CPC, ROAS, and conversion metrics through data driven analysis.
Monitor digital performance and KPIs on a regular cadence to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.

  • Develop marketing plans within budget requirements.
Qualifications and Skills-University Undergraduate degree is required

  • Post graduate diploma in Marketing or a related field
  • Minimum 5 years experience in a sales & marketing role, product management
  • Minimum 3 years experience in a Digital marketing role managing both search and social preferably in a start up or high growth environment
  • Proficiency and hands on experience with digital marketing channels and tools such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Data Studio, Google Analytics and Google Tag Manager etc
  • Excellent organization and time management skills with the ability to handle multiple projects and timelines simultaneously
  • Experience planning, developing and executing high performing marketing campaigns
  • Understanding of digital marketing channel best practices
  • Keep up to date with market and competitive trends and develop new content for campaigns to test and optimize performance
  • Strong collaboration skills with marketing, product managers and other cross functional teams
  • Highly effective project management, prioritization, multi tasking, and time management skills to meet deadlines
  • Assist in pulling metrics and creating reports#LI SW1 #INDEEDThis is a remote role.

At LifeLabs, we strive to create an inclusive and equitable workplace where our team members and the communities we serve feel accepted, valued, and respected.

LifeLabs' Accessibility Policy
, the Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. We are committed to the ongoing development of our diversity, equity, and inclusion (DEI) program and have taken steps to strengthen our commitment to our team members and customers, to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.
Vaccinations are highly encouraged at LifeLabs'.

Vaccinations may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service.

Please ensure you ask if this position requires the successful candidate to be fully vaccinated with the current Government approved COVID-19 vaccinations.

Original job Product Marketing Specialist posted on GrabJobs .

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