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Performance Marketing Manager

3 months ago

Toronto, Ontario, Canada Kijiji Full time
Company Description

Kijiji is the #1 online classifieds site in Canada and one of Canada's top 10 most-visited digital sites. We reach nearly half of Canadian internet users monthly. We're a leader in helping users find and trade goods and services in their communities, including Autos, Real Estate and Jobs. We're proud of our engaged, results-oriented and collaborative team and were recently named one of the top Toronto Tech Employer Brands.

Kijiji is part of Adevinta:
a global online classifieds specialist and sustainability leader with 40+ products in 15 countries.

Job Description:

Are you looking for a unique opportunity to build and to make an impact? As the Performance Marketing Manager you will manage our digital marketing activity across our key paid acquisition and retention channels (ie. search, display, social). If you have a track record of ideating, executing and measuring programs that have material impact on user growth and revenue with the ability to build a long-term vision for success in the future then we want to hear from you

What you'll do:

  • Drive acquisition and retention goals by executing bestinclass digital marketing tactics, setting up respective campaigns and by optimising continuously within the agile marketing framework
  • Consistently seek new and innovative ways to use user data, value propositions and personalisation to develop engaging and measurable campaigns
  • Leverage analytics and insights to continuously optimize to channel metrics (CAC, costperaction, ROAS) and business goals (New Users, Incremental Sessions and Actions)
  • Collaborate with the local marketing stakeholders to manage the Marketing budget,
  • Build comprehensive, measurable testing plans to optimize against defined outcomes
  • Work crossfunctionally and globally to innovate, share and scale best practices

Qualifications:

  • 4+ years of handson experience developing and executing direct response digital media strategies in performance marketing channels, notably social and programmatic channels
  • Experience in DTC or eCommerce are a plus
  • Experience in app marketing and marketing automation are a plus
  • Indepth knowledge on web analytics and tracking tools
  • Strong analytical and data skills with the ability to use data to inform decisions
  • A strong understanding of digital marketing trends
  • Experience managing large media budgets
  • Ability to effectively influence and communicate crossfunctionally; exceptional verbal and written communication skills
  • Selfstarter with ambitious initiative to continue learning

What you'll get from us:

  • Opportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisation
  • Benefits including stock purchase plan and annual bonus plans
  • Flexibility to work when and how you want flexible hours, autonomy to set your own agenda, choice of phone and computer
  • Smart Working Policy work remotely some of the time, balanced with time in the office together with your team between 5 and 45 days per quarter in the office depending on each team.
- 'Work from anywhere' weeks - up to four weeks working from anywhere, including from another country, as long as you have an internet connection

  • Career development, including individual training budget and language classes
Additional Information

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

Covid-19: We're reviewing the situation on a regular basis to ensure that we follow all local government guidelines and put the health of our people first. All interviews are currently taking place virtually.