Senior Product Marketing Manager, Canada, Remote

2 weeks ago


Toronto, Ontario, Canada Fundraise Up Full time $195,000

HIGHLIGHTS:

  • Fully remote position available anywhere in Canada
  • Base Salary: 150,000 CAD
  • OTE: 195,000 CAD
  • Benefits package: 10,100 CAD per year
  • Generous stock options

ABOUT FUNDRAISE UP

Fundraise Up is a rapidly growing fintech company based in Brooklyn, NY, specializing in providing online fundraising software to large nonprofits. The platform, powered by AI, is trusted by well-known organizations like UNICEF USA, American Heart Association, Partners In Health, and Stand Up to Cancer, helping them double their recurring donor acquisition rates and significantly increase digital donation revenue.

ABOUT THE ROLE

Join Fundraise Up as a Senior Product Marketing Manager, playing a crucial role in aligning our product offerings with customer requirements. You will collaborate closely with diverse teams—including marketing, engineering, sales, and customer success—to ensure our solutions effectively address the challenges and opportunities faced by our users.

KEY RESPONSIBILITIES

  • Develop product marketing briefs, competitive positioning strategies, internal product training content, and external communication plans for launches and ongoing programs
  • Stay updated on competitive activities, identify customer needs, and collaborate with various departments to introduce innovative products to the market
  • Act as the voice of the customer within the organization, shaping messaging, positioning, and audience segmentation both internally and externally
  • Participate in a customer reference program highlighting successful use cases across different industries
  • Possess in-depth knowledge of the competitive landscape, developing sales tools and resources to support the sales team
  • Collaborate with the marketing team on content, design, and web development for new product launch campaigns
  • Work with engineering to align marketing programs with the product and business roadmap

SKILLS AND QUALIFICATIONS

  • 5+ years of product marketing experience, preferably in the B2B SaaS industry
  • Solid grasp of product marketing principles and experience in developing go-to-market strategies
  • Strong communication and presentation skills, capable of explaining complex concepts clearly
  • Proficiency with digital marketing tools and platforms, including CRM and analytics software like Hubspot and Salesforce
  • Self-motivated individual with excellent teamwork skills
  • Enthusiastic about learning and continuous improvement


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