Telecommute Senior Product Marketing Manager

1 week ago


Toronto, Ontario, Canada Floatcard Full time

Float is one of Canada's fastest growing companies and Top Startups , serving Canadian businesses with our innovative smart corporate card and spend management solution.

Float's team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies
Float empowers companies and teams with smart financial products, helping them achieve their most ambitious goals.

We're making business finance more accessible and saving Canadian companies and their teams time and money, while disrupting the multi-trillion dollar global B2B finance industry.

Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we're looking for pioneers to help us achieve our vision.

About the Senior Product Marketing Manager role

We're looking for an outstanding Senior Product Marketing Manager to join Float as we build the best business finance platform for Canadian companies and teams.

At Float, Product Marketing acts as a critical partner to Product.

As the Senior Product Marketing Manager at Float you'll be responsible for:

Harnessing Data and Research to

Drive Impact:

Conduct thorough research and competitive analysis to inform Float's product marketing approach in advance of each launch – understanding internal data, emerging industry trends, customer preferences, and competitive offerings to ensure Float's products are well-positioned and truly differentiated.

Educate customers at scale on product features by developing and disseminating clear, engaging content, such as in-app messaging, webinars, and tutorials tailored to address the needs and questions of our customers.

Equip the sales and customer success teams with the necessary product-related content to effectively sell and drive adoption of Float.

Utilize insights gathered throughout your work to help the Product and Marketing teams guide future product development and marketing strategies, ensuring Float remains at the forefront of innovation and customer obsession.

With 7+ years of Product Marketing or Product Management experience, in B2B SaaS or fintech, you're no stranger to the industry or the types of customers we serve.

Startup or growth-stage experience will be an advantage.
You're customer obsessed and data-oriented. You take a detailed, customer-centric approach to product marketing. You seek data to inform your areas of focus and measure your impact.

You have demonstrated your ability to drive product adoption by leveraging thoughtful campaigns, in-app experiences, email content and frontline team enablement.

You also have a one team mentality, working cross functionally to help Float win vs. just focusing on the product marketing function.

You excel in working with teams across different domains, such as sales, product, and customer success, to ensure a cohesive and integrated approach to product marketing.

You're eager to roll-up your sleeves to get building and create immediate impact.
You aren't super passionate about helping Float build the best business finance platform for Canadian companies and teams
Flexible work hours and time off‍ when you need to recharge
A dog-friendly office
Being able to say you helped build Canada's best corporate card and spend management platform
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