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Media Planner

3 months ago

Toronto, Ontario, Canada Starcom Full time
Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, KraftHeinz, McDonald's, Novartis, Samsung, Visa and more.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world's leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

  • Great Places to Work certified two years in a row
  • Only communications company to be ranked in LinkedIn's Top 25 Great Places to Work
  • 2022 Media Agency of the Year
  • 2023 Media Agency of the Year finalist
Job Description

As a Media Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.​


Responsibilities

  • Gather and analyze marketing, client, industry, competitive, human insight data to determine the client's advertising and media needs​
  • A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship​
  • Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans​
  • Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents​
  • Utilization and knowledge of syndicated media, research, and other data resources​
  • Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)​
  • Present plans to the client brand group, with assistance of Supervisor/Manager​
  • Maintain strong relationships with media suppliers and stay abreast of market conditions​
  • Work closely with external agency partners ​
  • Active participation in account status meetings, both internal and external ​
  • Develop/ assist with development of POVs​
  • Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete​
  • Attendance and active participant in mandatory training sessions
Qualifications
  • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred​
  • 1-3 years in Media ​
  • experience in acquisition campaigns from start to finish
  • Independently planning a campaign
  • Strong written and verbal communication and presentation skills​
  • Demonstrated experience in negotiating​
  • Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure​
  • Demonstrates critical thinking and problem solving abilities​
  • Strong presentation skills
  • Strong analytical abilities and proficiency in math​
  • Ability to effectively utilize media research and reporting resources​
  • Technical proficiency, particularly with media systems, PRISMA and MS Excel, Word and PowerPoint.
Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted