Media Planner

4 days ago

Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time
About Four Seasons

Four Seasons Hotels and Resorts is a global luxury hotel management company with a commitment to supporting cancer research and advancing diversity, inclusion, equality, and belonging. Our company culture enables everything we do, and we believe in recognizing familiar faces, welcoming new ones, and treating everyone with respect.

About the Role

The Media Planner will be an integral member of the Corporate Commercial Global Media team, responsible for building the strategic media vision for Four Seasons Hotels and Resorts. Reporting to the Global Media Manager, the Media Planner will research, strategize, and plan across digital marketing initiatives.

Key Responsibilities
  • Support the Global Media strategy by deriving insights, managing operations, and supporting brand media activations.
  • Manage internal and external stakeholders, including digital media agencies, digital partners, brand marketing, insights, and analytics.
  • Execute a multi-channel integrated strategy and analysis across search, social, display, and video channels.
  • Monitor performance of brand, regional, and property paid media approaches based on respective KPIs.
  • Use analytical tools to decide how to optimize paid media recommendations.
  • Aggregate all media plans across the Four Seasons enterprise.
Requirements
  • College or University degree in a business or marketing/media communications program.
  • A minimum of 2-3 years of progressive experience in an agency or client setting.
  • Preferable experience in campaign management/optimization or digital media operations.
  • Experience within the luxury and/or hospitality industry is a plus.
  • Expertise with holistic media strategies and activation; connecting these to brand, media, consumer, and performance goals.
  • Strong analytical thinking with the ability to clearly communicate findings and solutions.
  • A deep passion and understanding of the media landscape with an appetite for innovation.
What We Offer

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

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