Programmatic Media Specialist

1 week ago

Toronto, Ontario, Canada The Home Depot Canada Full time

At the Home Depot Canada, we are committed to delivering a superior digital marketing program that is based on insights, the spirit of innovation and talented people.

As a leader in the home improvement industry, we understand that digital media is crucial to growing our customer-base and nurturing existing customer relationships; as such, we are expanding the digital marketing team to prepare for tomorrow's retail challenges, today.

We need more dreamers, innovators and big thinkers passionate about marketing and the customer journey to help us re-imagine the future of retail.


Position Overview:

Position Responsibilities

  • Manage daily execution of Programmatic Media campaigns; monitor campaign delivery and optimize performance against business goals
  • Work with vendor partners, creative agency, and integrated advertising teams on all facets of digital display, video, audio, and OOH media planning, buying and reporting
  • Work with Manager, Programmatic Marketing on the planning and implementation of annual strategic program roadmaps for digital display, video, audio and OOH.
  • Assist in the development of tactical plans for all programmatic media campaigns targeting multiple sections of the conversion funnel
  • Contribute to business growth by identifying new opportunities and encourage planning and production teams to implement creative
  • Analyze data and communicate proposed media recommendations to marketing team
  • Conduct incrementality testing
  • Manage media budgets, provide budget control reports, and handle invoicing
  • Use various media tools to discover and monitor industry trends, audience sentiment, share of voice, customer interactions, sales opportunities and content creation ideas
  • Work closely with Marketing, Advertising, PR and Production teams on digital display, video, audio and OOH media campaigns and initiatives
  • Weekly, monthly and ad hoc campaign reporting and analysis to multiple stakeholders
  • Stay abreast of the latest offerings from Google and other platforms, with a strong focus on innovation and testing

Desired Skills and Experience

  • 2+ years experience inplatform programmatic media activation experience
  • Datadriven mentality and a curiosity to dive deeper into campaign and channel analysis across multiple DSP platforms.
  • Strong knowledge of programmatic targeting capabilities
  • Develop and execute paid media campaigns that adhere to target KPIs: such as conversion rate, new vs. retention CPA, ROAS, etc.
  • Analytics expertise; able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization
  • Bachelors and/or postgraduate degree in Communications, Marketing, Advertising, Media Studies or a related field
  • Excellent written and verbal communication skills
  • Experience managing budgets
  • Strong attention to detail and organizational skills with the ability to multitask and manage deadlines
  • Collaborative, resourceful, and selfdirected individual and teamplayer.
  • Naturally curious, with an inclination to problem solve and uncover meaning
  • Bias towards action and results
  • Retail industry experience is an asset

  • Programmatic Sales Specialist

    1 week ago

    Toronto, Ontario, Canada Ideon Media Full time

    Programmatic Sales SpecialistIdeon Media has over a decade of experience supporting Canada's largest brands and advertising agencies with a robust suite of media solutions. Representing some of the world's largest media publishers and ad technology companies exclusively in Canada, we are proud to offer some of the world's most innovative media solutions to...

  • Associate Director Programmatic

    1 week ago

    Toronto, Ontario, Canada Omnicom Media Group Full time

    Company Overview:Omnicom Media Group's programmatic team market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics,...

  • Associate Director Programmatic

    1 week ago

    Toronto, Ontario, Canada Omnicom Media Group Full time

    Company Overview:Omnicom Media Group's programmatic team market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics,...

  • Programmatic Account Manager

    1 week ago

    Toronto, Ontario, Canada Cossette Media Full time

    This is an extremely exciting opportunity in Cossette Media's programmatic media team. The programmatic team is an integrated, in-house team that operates completely transparently working closely with strategy, 360 media planning, creative and analytics teams. The programmatic team's mandate is to design and activate world class programmatic media...

  • Associate Director Programmatic

    2 weeks ago

    Toronto, Ontario, Ontario, Canada Omnicom Media Group Full time

    Company Overview:Omnicom Media Group’s programmatic team market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics,...

  • Programmatic Operations Specialist, Media

    3 weeks ago

    Toronto, Ontario, Canada Bell Full time

    Req Id: At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world. If you're ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell...

  • Programmatic Operations Specialist, Media

    1 week ago

    Toronto, Ontario, Canada Bell Full time

    Req Id: At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world. If you're ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell...

  • Programmatic Operations Specialist, Media

    3 weeks ago

    Toronto, Ontario, Canada Bell Full time

    Req Id: At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world. If you're ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell...

  • Programmatic Coordinator

    1 week ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company DescriptionOur mission is to _Drive Business Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through...

  • Programmatic Coordinator

    1 week ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Job Descriptiondentsu is shaping the future of programmatic and is looking for the next rising star to join the team. We are looking for someone who is proactive, works well in a team environment, and most importantly, willing to learn. As a Programmatic Coordinator, you will have the opportunity to learn how to set up campaigns, manage and deliver to client...

  • Programmatic Specialist

    1 week ago

    Toronto, Ontario, Canada G Adventures Full time

    About UsG Adventures is the world's largest small-group adventure travel company and we've been making epic travel memories happen on all seven continents for over 30 years.Our mission is simple: to change lives through travel. And not just our travelers' either. Since day one, our tours have been built to establish meaningful relationships with local...

  • Associate Director Programmatic

    1 week ago

    Toronto, Ontario, Canada Omnicom Media Group Full time

    Company Overview: Omnicom Media Group's programmatic team market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience

  • Programmatic Trader

    1 week ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company Descriptiondentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning...

  • Programmatic Trader

    1 week ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company Descriptiondentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning...

  • Programmatic Strategist

    1 week ago

    Toronto, Ontario, Canada Merkle Full time

    Other:Toronto, ONAbout the job: Set up and provide oversight of programmatic campaigns across various platforms Participate in discussions about potential campaigns and attend new campaign briefings, including assisting with the RFP creation Project and account management of campaign from beginning to end from initial briefings, planning, platform(s) setup...

  • Media Coordinator

    1 week ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company DescriptionWe are Dentsu. We innovate the way brands are built. That means we do things differently so they're better than before. In this way, we make our clients' most important marketing assets—their brands—win in a changing world. Dentsu is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and...

  • Programmatic Trader

    1 week ago

    Toronto, Ontario, Canada Brainlabs Full time

    Brainlabs is a digital media agency - we're passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world's largest advertisers to do just that.Our mission is simple, we want to become the world's largest independent media agency, famous for delivering...

  • Digital Media Specialist

    1 week ago

    Toronto, Ontario, Canada DAC Canada Full time

    Leading digital performance marketing agency seeks a Digital Media Specialist - Programmatic**: Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect...

  • Programmatic, Analyst

    1 week ago

    Toronto, Ontario, Ontario, Canada PHD Group Canada Full time

    Company Overview Omnicom Media Group’s programmatic team (OMG Programmatic, aka Accuen Canada) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience...

  • Programmatic Manager

    1 week ago

    Toronto, Ontario, Canada GroupM Nexus Xaxis Full time

    Job Title: Programmatic Manager**Department Xaxis (Programmatic)Location: Toronto, OntarioReports to: Associate Director, Headlight CanadaPurpose of Job:The Programmatic Manager is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You will own the account management, service, planning, setup and activation of...