Website and SEO Manager

6 days ago

Toronto, Ontario, Canada SAVE THE CHILDREN-CANADA Full time

Website and SEO Manager
- (This position is covered under CUPE Bargaining Unit)_


The Website and SEO Manager creates the overall foundational strategy for Save the Children's website and SEO function, has accountability for the seamless integration and delivery of web platforms to enable optimum performance for the organization.

This includes supporting key stakeholders with their decision-making, and accelerating best practices (internal and external) to ensure optimal activation while continually aspiring to deliver best in class experiences that reflect supporter trends.

The role holder will be responsible for enabling brand communication through website and SEO functions to drive brand awareness and conversion.

Other priority focus areas include setting the long-term website and SEO strategy and building discipline around measurement to create a deeper understanding of consumer behavior and drive continual optimization.


YOUR IMPACT

Responsibilities include (but are not limited to):


  • Website Strategy and Management
  • In collaboration with the Head of Communications and Head of Digital Fundraising, develop and drive the website content strategy and plan.
  • Oversee the day to day running of the website CMS to ensure a seamless execution of web capabilities and be accountable for the end to end experience
  • Develop and maintain website performance dashboards for the Communications, Marketing & Fundraising teams.
  • Collaborate with stakeholders to plan and create appropriate website content aligned with the organization's strategy to build and drive fundraising growth.
  • Partner with Resource Development colelagues to build defined supporter journeys across website experience to maximize conversion with calls to action
  • Ensure that the website aligns with brand and fundraising strategies and meets the organization's standards
  • Troubleshoot the website and constantly improve the User Experience (UX)
  • Identify and respond to all website security breaches.
  • Keep website uptodate with industry best practices. Ensure continual improvement and innovation for optimziation.
  • Ensure full compliance on the website with all laws and regulations including AODA
-
Search Engine Optimization

  • Develop and execute successful SEO strategies
  • Work closely with Communications and Fundraising teams to advise on key words and SEO best practice
  • Drive keyword research and content gap analysis
  • Utilize onsite and offsite SEO tactics
  • Leverage Google Analytics, Google Search console tools etc to inform SEO strategy
  • Review technical SEO issues and recommend fixes
  • Conduct content audits to eliminate redundant and/or duplicate information
  • Manage offsite and optimization projects and report on performance
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices
-
Reporting & Analytics

  • Lead on website and SEO monitoring, reporting and analytics
  • Conduct reserach on market competitors and keyword universe to find growth opportunities and guide content teams
-
Other

  • Support employees, volunteers, and stakeholders in their digital interactions with Save the Children
  • Support on strategy research as required
  • Prepare and present reports regularly

Qualifications & Competencies (include but are not limited to):

  • Completion of Degre in Computer science, IT, systems engineering, Marketing or Business administration
  • Extensive (5+ years) experience managing websites, digital marketing and SEO platforms
  • Significant knowledge in the areas of SEO strategy and Web Analytics
  • In depth understanding of content management systems, website sructure and link building as they relate to SEO best practice
  • Experience using search software tools like SEMrush, ahrefs, etc.
  • Skilled in content ideation and planning
  • Excellent understanding and experience with keyword research and content gap analysis
  • Experience in Google Analytics and Google Search console tools
  • Undersanding of onsite and offsite SEO tactics, demonstrable technical SEO skills
  • Understanding of user experience and customer journey
  • Ability to work with data platforms and experience of creating insights from data to fuel decisionmaking and action
  • Proven problemsolving skills with the ability to glean insights and develop recommendations
  • Exceptional and demonstrable written and oral communications skills
  • Extensive experience overseeing a top tier brand website, anchored with core fundamentals in the areas of measurement, search and performance marekting
  • Ability to work effectively, independently and with others
  • Project amangement experience and an eye for UX recommendations
  • Adaptability and flexibility to adjust to multipe and conflicting priorities and deadlines
  • Ability to work some evenings and weeks as required (epecially during global humaitarian emergencies involving different time zones)
  • Demonstrate strong commitment to Save the Children's Mission, Vision

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