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Campaign Manager, SEO

3 months ago

Toronto, Ontario, Canada nvision Full time

Reporting to the Director of Digital Marketing

Job Summary


NVISION is an award-winning hybrid digital marketing agency combining execution with strategy, providing a full-spectrum service from web design & development to digital and social media marketing.

The Campaign Manager, SEO will work with our current and future clients looking to reposition their brand in the market, resulting in a more dynamic presence reaching new audiences.

By fully understanding our clients' audiences and business goals, the Campaign Manager, SEO will lead the optimization of the site content on

Responsibilities

  • Running monthly technical SEO audits for all assigned clients.
  • Enhancing and monitoring page loading speeds and resolving page speed issues.
  • Refactoring CSS HTML Codes. Optimizing textHTML ratios.
  • Improve the mobilefriendliness of websites.
  • Monitoring crawlability, analyzing log files, and reviewing crawler performance.
  • Optimizing crawl budgets.
  • Ensure that websites are equipped with an optimized XML sitemap and file.
  • Managing metadata for clients and conducting A/B testing to increase CTR when required/requested o Revising structured data markups, correcting errors and warnings, or creating new markups. Ensure that Canonical links are monitored to prevent duplicate content issues.
  • Monitoring and optimizing URL structures.
  • Perform indepth technical audits for new clients, outlining the highest priority items and realistic work back schedules.
  • Increasing conversion rates and user engagement through A/B testing.
  • Lending support to AS in setting up tags, and organizing Google accounts (Analytics, Tag Manager, Optimize etc).
  • Work on client accounts; you will be the SEO lead on a number of client accounts where you will Present recommendations on the best SEO strategy based on objectives, industry targets, available time and budget.
  • Consult with clients and account leads/managers to understand their business objectives and what success looks like.
  • Perform SEO audits on client websites to analyze user experience flow, content, backlink, and technical signals to identify areas for improvement relevant to the industry and business.
  • Perform onpage SEO to drive rankings and organic traffic.
  • Ensure SEO best practices are in place such as identifying duplicate content/metadata, redirect chains, and resolving page speed and server issues.
  • Perform keyword research for clients to create an intentdriven keyword list to optimize their website for. o Monitor and improve local SEO performance for clients with physical storefronts.
  • Provide SEO Reporting and Meaningful Insights.
  • Lead regular status calls with clients to present SEO performance and insights
  • Generate regular client reporting for all major metrics, goal tracking, revenue tracking, and other organic search initiatives.
  • Collaborate with crossfunctional teams
  • Collaborate with sales, account and project managers to identify potential and plan inbound SEO projects (ie. new opps we could sell, what resources we need for an incoming ongoing project, who on our team can we engage and train, etc)
  • Interact with the inhouse UX/development team to ensure wireframes and information architecture are developed to meet objectives.

About You

  • You are an SEO technical expert;
  • You can perform content, onpage, backlink and technical site audits to build SEO strategies and execute a monthly SEO plan
  • You know that it's not enough to execute an SEO audit and to walk away.
  • You are a deft communicator with a strong clientservice mindset; you aren't afraid to educate clients on the thinking behind your approach to campaign management while always showcasing their best interests at heart. You understand the everchanging relationship between paid search and content and can advise on what kinds of landing pages will convert best. You are prepared to go the extra mile to keep clients happy, revel in a challenge, and are always looking to excel, learn and grow
  • You can work with developers to implement the best SEO onpage practices in new site development.
  • You understand the everchanging relationship between search algorithms and content, and can also advise on what kinds of landing pages will convert best and what best practices should be followed to improve user dwell time.
  • You are intellectually curious, datafocused and not afraid to ask questions; you are someone who loves to learn and the more insights you glean, the more questions you have. You know that asking questions is the root of turning data into great insights.
  • You love to challenge an idea or assumption and understand that a healthy challenge is what helps a team get stronger and smarter.
  • You are a problem solver and enjoy a challenge; you have a 'cando' attitude that revels in a challenge. You're not afraid to take the time to research and trial solutions to difficult problems.
  • You are a team player; you love sharing yo