Digital Marketing Expert

7 days ago


Canada EasyOutsource Full time
We seek a highly motivated and experienced Digital Marketing Specialist to join our team.

The ideal candidate will be passionate about driving results through effective digital marketing strategies, focusing on building sales funnels and creating compelling ad campaigns.


Responsibilities:
Develop and implement comprehensive digital marketing strategies to achieve business objectives, emphasizing building sales funnels and driving conversions.

Create and optimize sales funnels to guide potential customers through the buying journey and maximize conversion rates.

Design and execute targeted advertising campaigns across various platforms, including but not limited to social media, search engines, and display networks.

Conduct thorough market research and audience analysis to identify key demographics, interests, and behaviours for effective targeting.

Collaborate with cross-functional teams to ensure cohesive and impactful marketing campaigns, including content creators, designers, and analysts.

Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS), and make data-driven optimizations to improve results.

Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing to continuously innovate and enhance campaign effectiveness.

Provide regular reports and insights to stakeholders on campaign performance, highlighting successes, challenges, and recommendations for improvement.

Must Haves:
Proven track record of success in digital marketing, focusing on building sales funnels and creating effective advertising campaigns.

Strong understanding of digital marketing channels, including social media, search engine marketing (SEM), display advertising, and email marketing.

Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software.

Nice-to-have:

Creative mindset with the ability to develop innovative and engaging marketing strategies and ad creativity.

Strong communication skills, both written and verbal, with the ability to effectively collaborate with team members and communicate insights to stakeholders.

Detail-oriented with a commitment to delivering high-quality work within deadlines.

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