Local SEO Expert

4 weeks ago


Canada Hook + Ladder Digital Full time

Hook & Ladder is a cutting-edge digital marketing agency where we define and co-create a path to success with each client individually. Our mission is to build greatness together, not just as another run-of-the-mill marketing vendor, but as a true partner dedicated to empowering our clients with unparalleled digital marketing prowess within the first 12 months. Are you eager to build digital marketing systems that create high-impact outcomes for our clients using evidence-based strategies? We’re looking for an experienced SEO Specialist to take our integrated client’s online presence to the next level . You recognize the importance of using data to drive highly agile, strategic initiatives and have the ability to translate that data into informed and educated business decisions.
The SEO Specialist has the following roles and accountabilities:
Monitor daily performance metrics to understand SEO strategy performance.
Efficiently communicate with internal/external teams to align on SEO goals.
Client communication of our strategies, performance, and deliverables.
Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout website content.
Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials.
Perform competitor analysis to uncover competitor SEO efforts and report on insights.
Perform ongoing on-page SEO optimization of newly created content pieces or new pages for client websites.
Support the implementation of changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Recommend upcoming content pieces to create for clients to increase traffic (blogs and lead magnets).
Support on the delivery of quarterly reports and planning documentation that are fully transparent of our work and success from the previous quarter and clearly outline our strategies for next quarter.
Effectively forecast performance and set SEO growth goals.
Contribute SEO thought leadership internally and with your client.
Build authority skills such as Backlink strategy and implementation, Link Building, PR, etc.
Conduct outreach campaigns to identify and secure high-quality backlinks from relevant websites, influencers, and bloggers.
Build and maintain relationships with key contacts in the industry and the media to increase brand awareness and visibility.
Monitor and analyze the impact of link-building efforts on organic traffic and rankings.
Stay updated on the latest SEO trends, tools, and best practices.
3+ years experience in Search Engine Optimization.
Bachelor’s degree in Marketing, Communications, or related field, or equivalent work experience.
Expert knowledge of technical, on-page & off-page SEO strategies and implementation.
Expert-level experience with WordPress and SEO tools/plugins.
Working knowledge of Elementor for WordPress.
Excellent communication and outreach skills to build and maintain relationships with relevant websites, influencers, and bloggers.
Proven track record of creating and executing successful link-building campaigns that increase organic traffic and rankings.
Creative & strategic thinking to develop and execute effective SEO campaigns and content ideas.
Attention to detail and quality assurance to ensure SEO standards and best practices are met.
Professional proficiency in English (written and verbal) and Spanish (optional).
Familiarity with Agile methodologies.
Coding and local SEO knowledge.
We take immense pride in fostering an environment that nurtures growth and unleashes the boundless creativity of our team. Flexible work location (remote or in-person if you like).
Flexible schedule (focus on results – not time).
Our commitment to invest in your career with ongoing training and coaching to support your growth and development.
We play the Great Game of Business We implement CliftonStrengths to help our team discover their unique set of talents and learn how to leverage them to achieve success in their personal and professional lives. If you think you are the right team member we are looking for, check out our Instagram and website to get a sense of our HL Fam. Apply here and tell us why you would be a great fit for our next SEO Strategist


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