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Director, Brand Insights

3 months ago

Old Toronto, Ontario, Canada Canadian Imperial Bank of Commerce Full time

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What you'll be doing

CIBC's Consumer Insights & Intelligence team is dedicated to enhancing consumer understanding and empathy throughout the organization. This role will act as an important 'consumer voice' in CIBC, providing leadership and actionable insights that informs strategy and increases our competitive position in the marketplace by making banking easy, personalized and flexible for Canadians. Through the development and implementation of consumer insights related to brand, advertising/media and CIBC priority segments, you'll integrate consumer insights across the enterprise and elevate strategic thinking to inform key business priorities. You will lead a team of seasoned research professionals who are focused on translating business questions into research approaches and tangible research results.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid environment arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

  • Translate data into actionable insights – Uncover business opportunities by leveraging primary, secondary and syndicated consumer data
  • Champion Consumer Insights –You proactively socialize our capabilities and insights/data to influence objective decision making and ensure we foster a consumer-centric culture
  • Build strong relationships with stakeholders – As a trusted partner, you will work closely with stakeholders to understand their needs and deliver insights that drives their business objectives
  • Provide strong people leadership – Mentor and support team members so they can excel in their roles, increasing their commitment to the organization
  • Maintain strong working relationships with external research vendors – Leverage supplier strategic capabilities in order to maximize performance and outputs
  • Drive continuous improvement – Proactively explore opportunities to elevate ways of working/ processes, and source new innovative methodologies that add value to the organization

Who you are

  • You have strong Consumer Insights expertise. You have 10+ years experience in Consumer Insights and a strong background in Brand Tracking and Advertising Research.
  • You are a strategic story-teller. You can easily synthesize data and highlight what matters most to the business.
  • You are a strong communicator. You effectively communicate in everyday conversation, formal presentations and via PowerPoint, Excel and email.
  • You are a creative problem solver. Tackling complex business questions excites and motivates you.
  • You are forward thinking. You can anticipate future consumer and business needs.
  • You are driven by collective success. You genuinely enjoy and promote a collaborative culture.
  • Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit .

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What you'll be doing

CIBC's Consumer Insights & Intelligence team is dedicated to enhancing consumer understanding and empathy throughout the organization. This role will act as an important 'consumer voice' in CIBC, providing leadership and actionable insights that informs strategy and increases our competitive position in the marketplace by making banking easy, personalized and flexible for Canadians. Through the development and implementation of consumer insights related to brand, advertising/media and CIBC priority segments, you'll integrate consumer insights across the enterprise and elevate strategic thinking to inform key business priorities. You will lead a team of seasoned research professionals who are focused on translating business questions into research approaches and tangible research results.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid environment arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

  • Translate data into actionable insights – Uncover business opportunities by leveraging primary, secondary and syndicated consumer data
  • Champion Consumer Insights –You proactively socialize our capabilities and insights/data to influence objective decision making and ensure we foster a consumer-centric culture
  • Build strong relationships with stakeholders – As a trusted partner, you will work closely with stakeholders to understand their needs and deliver insights that drives their business objectives
  • Provide strong people leadership – Mentor and support team members so they can excel in their roles, increasing their commitment to the organization
  • Maintain strong working relationships with external research vendors – Leverage supplier strategic capabilities in order to maximize performance and outputs
  • Drive continuous improvement – Proactively explore opportunities to elevate ways of working/ processes, and source new innovative methodologies that add value to the organization

Who you are

  • You have strong Consumer Insights expertise. You have 10+ years experience in Consumer Insights and a strong background in Brand Tracking and Advertising Research.
  • You are a strategic story-teller. You can easily synthesize data and highlight what matters most to the business.
  • You are a strong communicator. You effectively communicate in everyday conversation, formal presentations and via PowerPoint, Excel and email.
  • You are a creative problem solver. Tackling complex business questions excites and motivates you.
  • You are forward thinking. You can anticipate future consumer and business needs.
  • You are driven by collective success. You genuinely enjoy and promote a collaborative culture.
  • Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

  • We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
  • Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
  • We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-
  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit .
  • We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Brand Development, Communication, Conflict Resolutions, Consumer Behavior, Data Visualization, Deliverables Management, Innovation, Leadership, Market Research, People Management, Research Methodologies

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability.

Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.

Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.

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