Growth Lead

1 week ago

Toronto, Ontario, Canada Rippling Full time

About Rippling
Rippling gives businesses one place to run HR, IT, and Finance.

It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers.

For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example.

With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.


Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.


About the role


After becoming one of the fastest growing startups in the United States ($0 $11B) Rippling is setting its sights on Canada.

That's where you come in.

We're looking for a growth leader with a founder's mentality to lead growth marketing for Canada. This person deeply understands the Canadian market, with a track record of driving pipeline and revenue. The role won't be easy, but it will be fun. More importantly, it will play a major part in sustaining Rippling's growth trajectory.

You'll manage your own budget across multiple channels to maximize ARR and CAC efficiency. Partnering closely with sales, you'll launch new experiments to help us go from 0>1, then achieve IPO scale.

While you'll start off as an IC, the right person will be able to build a team over time in Canada depending on business need.

This role is based in San Francisco, New York, or Toronto.

What you will do
-
Drive pipeline for our Canada sales team. You'll run campaigns and experiments across multiple channels to hit aggressive pipeline targets.
-
Build a playbook for Canada. You'll work closely with sales to build a repeatable demand generation playbook for the Canadian market.
-
Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forward.
-
Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI.

What you will need
-
Deep understanding of Canadian culture and norms. You don't have to live in Canada, but you do need a deep understanding of how to market to Canadian companies.
-
A hacker's mentality. You obsess over finding novel ways to hit goals—even when the conventional wisdom says you're wrong.
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Ability to navigate through ambiguity. You know where we need to go, but recognize it won't always be a straight path to get there.
-
Extreme autonomy and ownership. As the pipeline owner for Canada, we'll expect you to be able to operate autonomously to hit your goals.
-
Strong attention to detail. You can dive into the weeds with your team and pick up on the seemingly small, yet important, details.
-
Excellent verbal and written communication skills. You'll regularly communicate directly with executives and other senior leaders.
-
Bias for speed. We move very quickly, and will expect you to set a similar pace for your team.

Additional Information
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.

For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity.

The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

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