Growth Marketing Lead

1 week ago


Toronto, Ontario, Canada Basetwo Full time

About Basetwo
We're on a mission to make manufacturing faster, smarter, and more resilient.


Basetwo is a fast growing Toronto-based startup backed by Boeing and some of the top VCs in the Boston, Toronto and Bay Area ecosystems.

Our platform is a cloud-based SaaS that enables manufacturing engineers to rapidly design, build and operationalize "digital twins" in order to optimize their production processes.

Using Basetwo, engineers can rapidly simulate critical manufacturing equipment in order to understand behavior, improve KPIs, and mitigate operational failures.


Job Summary
We're hiring a Growth Marketing Lead.

As our first internal marketing hire, you will work closely with the CEO and Head of Sales and will be responsible for building and deploying our digital marketing infrastructure with the support of our advisors and external agencies.

Specifically, you will lead the development and execution of our inbound marketing automation/campaigns, as well as supervise external teams working on content writing, SEO programs and web design/development.

This role requires a strong background in demand generation, growth marketing, and digital marketing, as well as the ability to manage external teams.


What You'll Do

  • Inbound Marketing Infrastructure:
  • Build and deploy inbound marketing strategies, such as marketing automation workflows and campaigns, to drive lead generation, nurturing, and conversion.
  • Analyze campaign performance data to optimize targeting, engagement, and conversion rates.
  • Demand Generation:
  • Supervise our content writing team, ensuring the creation of highquality, engaging content that aligns with the company's brand and resonates with the target audience.
  • Collaborate with our SEO program team to develop and implement effective SEO strategies, ensuring the website and content are optimized for search engines and driving organic traffic.
  • Supervise our web development team, ensuring the timely delivery of webrelated projects and assets (i.e. landing pages, downloadable resources, and web forms) to support marketing campaigns and lead generation efforts.
  • Collaborate with our design team for the creation of marketing graphics
  • Targeted Outbound Support:
  • Work with our Head of Sales to conduct targeted persona research to identify potential customers and decisionmakers
  • Develop and execute eventdriven outbound outreach strategies to convert prospects into sales qualified leads

Requirements:

Tools you are familiar with:

  • Hubspot
  • Google Ads, Google Analytics
  • LinkedIn Ads
  • Semrush, or equivalent for keyword research and analysis
  • Expandi, PhantomBuster or equivalent LinkedIn automation tools
  • SalesNavigator
  • Bonus points for Webflow

What we're looking for:

  • Experience with marketing B2B software is a MUST

years of marketing experience, with at least 2 years in a growth marketing capacity at a startup or tech company.


  • Someone who is tech savvy, scrappy/resourceful and creative. We want you to test ideas quickly and efficiently.
  • Experience with most of the tools listed above.

  • Growth Lead, Growth

    1 week ago


    Toronto, Ontario, Canada Float Financial Solutions Inc. Full time

    About FloatFloat is one of Canada's fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float's team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companiesAt Float,...


  • Toronto, Ontario, Canada Homebase Full time

    About UsOur mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don't call us "Human Capital...


  • Toronto, Ontario, Canada Knix Full time

    Knix - Director of Growth MarketingKnix, a leading direct-to-consumer intimate apparel brand, is seeking a visionary individual to join as the Director of Growth Marketing. In this key role, you will drive customer acquisition strategies and performance marketing initiatives to enhance Customer Acquisition Cost (CAC) efficiency and elevate Lifetime Value...


  • Toronto, Ontario, Canada Rakuten Kobo Inc. Full time

    Marketing Growth Director page is loaded Marketing Growth Director Apply locations Toronto, Canada time type Full time posted on Posted 2 Days Ago job requisition id Job Description: Job Opportunity: Growth Marketing Director (International) Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its...

  • Growth Lead

    1 week ago


    Toronto, Ontario, Canada Intact Full time

    Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you're bringing this purpose to life alongside a passionate community of experts.Feel empowered to learn and grow while being valued for who you are- here, diversity is a strength. You have our...

  • Growth Lead

    1 week ago


    Toronto, Ontario, Canada Rippling Full time

    About RipplingRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.Take onboarding, for example....


  • Toronto, Ontario, Canada EF Educational Tours Full time

    Growth Marketing CoordinatorEF Educational ToursFull-TimeStarting Date: March 2024Location: Toronto, ON - Hybrid **_(Opportunity to work in-office 3 days a week and from home 2 days a week. _This is not a remote role_.)_EF Educational Tours helps teachers change their students' lives through educational travel. And frankly, EF does student travel better than...


  • Toronto, Ontario, Canada Canopy Growth Corporation Full time

    Product & Marketing Administrator Location Toronto, ON : The Company At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We're building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the...


  • Toronto, Ontario, Canada HelloFresh Full time

    Location: 110 Spadina Avenue, Toronto, ON, M5V 2K4 (Hybrid) About the RoleLooking to blaze a trail and make a career-defining impact? In this role, we are looking for an experienced, motivated and analytical Growth Marketing Manager, who will build, manage and execute the growth strategy for our core marketing channels. The ideal candidate should have a...


  • Toronto, Ontario, Canada HelloFresh Full time

    JOB DESCRIPTION Location: 110 Spadina Avenue, Toronto, ON, M5V 2K4 (Hybrid) About the Role Looking to blaze a trail and make a career-defining impact? In this role, we are looking for an experienced, motivated and analytical Growth Marketing Manager , who will build, manage and execute the growth strategy for our core marketing channels. The ideal...


  • Old Toronto, Ontario, Canada Knix Full time

    Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space....

  • Marketing Associate

    1 week ago


    Toronto, Ontario, Canada Fastway Marketing Full time

    Please apply on Fastway Marketing offers innovative marketing strategies prioritizing human connections through direct, face-to-face engagement. We value our team's potential, empowering associates to excel and contribute significantly to success together We are committed to our client's growth and staff's personal and professional development through...


  • Toronto, Ontario, Canada Corus Orthodontists Full time

    Come and join our home office team that provides exceptional support to our practices.We are looking for a Growth Marketing Manager to join our growing team at Corus Orthodontists. Reporting to the Vice President, Marketing, Communications, & Investor Relations, you will be responsible for driving new patient acquisition, development and retention...


  • Toronto, Ontario, Canada Sago Mini Full time

    Sago Mini is an award-winning publisher of preschool apps and toys worldwide. We are supported by a team of artists, designers, developers, product managers, thinkers, and doers devoted to play. With over 100 million downloads, three subscription services, and 40+ apps, Sago Mini brings thoughtful design to life for kids and parents worldwide.About the...


  • Toronto, Ontario, Canada Sago Mini Full time

    Please apply on Sago Mini is an award-winning publisher of preschool apps and toys worldwide. We are supported by a team of artists, designers, developers, product managers, thinkers, and doers devoted to play. With over 100 million downloads, three subscription services, and 40+ apps, Sago Mini brings thoughtful design to life for kids and parents...


  • Old Toronto, Ontario, Canada Q4 Inc. Full time

    About Q4At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life.Q4 is the leading capital markets access platform that is transforming how issuers, investors, and the sell-side efficiently connect, communicate, and engage with each other. We are a trusted partner to more than 2,650 public companies...


  • Toronto, Ontario, Canada CENTRIC SOFTWARE INC Full time

    Job Title: Manager, Global Digital GrowthLocation: Remote either Canada (Toronto/Montreal) or United StatesType: Independent ContractorPosition Overview:You are a forward-thinking hands-on B2B marketing professional with a passion for digital innovation, demand generation, and a proven track record in orchestrating digital transformation initiatives....


  • Toronto, Ontario, Canada CENTRIC SOFTWARE INC Full time

    Job Title: Manager, Global Digital GrowthLocation: Remote either Canada (Toronto/Montreal) or United StatesType: Independent ContractorPosition Overview:You are a forward-thinking hands-on B2B marketing professional with a passion for digital innovation, demand generation, and a proven track record in orchestrating digital transformation initiatives....


  • Toronto, Ontario, Canada Sago Mini Full time

    Please apply on Sago Mini is an award-winning publisher of preschool apps and toys worldwide. We are supported by a team of artists, designers, developers, product managers, thinkers, and doers devoted to play. With over 100 million downloads, three subscription services, and 40+ apps, Sago Mini brings thoughtful design to life for kids and parents...


  • Toronto, Ontario, Canada Equinix Full time

    Who are we?Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility,...