Brand Manager Fido

2 weeks ago

Toronto, Ontario, Canada Rogers Communications Full time
Notre équipe Service sans-fil de Rogers grandit Nous sommes à la recherche de nouveaux membres dynamiques et novateurs pour se joindre à notre équipe qui favorisent la collaboration et l'utilisation, et qui s'efforcent d'avoir une influence positive dans tout ce qu'ils font.

Nous savons que notre clientèle compte sur nous pour l'aider à garder le contact avec la famille, les amis et tout ce qui compte. Grâce à nos trois marques de services sans-fil, soit Rogers, Fido et chatr, nous offrons avec fierté aux Canadiennes et aux Canadiens une vaste gamme de forfaits qui leur procure de la valeur et du choix. En tant que chef de file du marché de la 5G en matière de couverture et de fiabilité, et grâce à notre réseau de classe mondiale qui offre la connectivité sans fil d'un bout à l'autre du pays, nous ouvrons la voie pour l'avenir de l'innovation en établissant le cadre de nouvelles possibilités. Ainsi, ce qui est impossible aujourd'hui sera possible demain.

Chez Rogers, d'innombrables occasions se présentent sur votre parcours. Venez bâtir l'avenir de vos rêves avec nous.
Créons vos possibilités.

Vous aimeriez relever ce défi tout en ayant du plaisir? Si c'est le cas, jetez un coup d'œil à l'occasion suivante:
**Chef Publicité de la marque**

Êtes-vous passionné par les marques qui remettent en question le statu quo? Cherchez-vous continuellement à comprendre comment les marques peuvent augmenter leur valeur pour les consommateurs? Avez-vous la motivation nécessaire pour faire progresser une marque et contribuer à la transformer en marque adorée sur le marché dans un délai de deux ans?

Chez Fido, nous croyons qu'il faut encourager les gens à saisir chaque occasion qui fait de la vie une aventure en soi. Notre mission consiste à mettre à la disposition de nos clients les outils et les technologies qui leur permettent de garder le contact avec ce qui compte pour eux, sans se ruiner.

Si cette vision vous inspire, le rôle de chef, Marque, Campagnes de conversion, est fait pour vous. Relevant du chef principal, Conversion, le titulaire du poste dirigera l'équipe responsable de l'élaboration et de la mise en œuvre des campagnes de marque intégrées destinées à attirer de nouveaux clients et à entretenir la relation de Fido avec ses clients actuels. Cette équipe, qui travaille avec passion pour concevoir du matériel créatif remarquable et renforcer la relation avec la clientèle, possède une grande expertise de tous les aspects de la gestion du marketing de la marque et de l'acquisition de clients ainsi que du marketing par courriel et par messages texte, et de l'optimisation du marketing. Son rôle est primordial pour l'atteinte des résultats de l'entreprise ainsi que pour le développement de la marque Fido et le renforcement de la relation avec ses clients. Le titulaire du poste travaillera en étroite collaboration avec tous les membres de l'équipe Fido et les autres équipes interfonctionnelles au sein de Rogers.

**Ce que vous ferez**:
**Diriger la réalisation de toutes les campagnes de conversion de Fido (80 %)**
- Exécuter des campagnes de conversion intégrées ciblant les clients et les personnes qui ne sont pas des clients.
- Présenter, élaborer et mettre en œuvre des campagnes ciblées « toujours activées » qui transmettent le bon message au bon client, au bon moment.
- Gérer la création de matériel de communication adapté aux segments de clientèle et aux étapes du parcours en collaboration avec les agences, les partenaires internes et les fournisseurs, en français et en anglais.
- Mettre en place et diriger la mise en œuvre de stratégies et de tactiques médiatiques de conversion pour assurer le lancement de la campagne en temps opportun et avec succès.
- Avoir une compréhension approfondie de l'analyse du rendement des campagnes et des modèles d'attribution en ligne et hors ligne.
- Gérer le processus de production - travailler en étroite collaboration avec les partenaires internes, les agences et les partenaires de production pour respecter les délais.
- Rédiger des documents des agences dans le cadre des projets de l'équipe.
- Contribuer à la stratégie de marque annuelle et trimestrielle pour les produits et les portefeuilles détenus.

**Gérer et planifier le budget (15%)**
- Faire le suivi du budget média et de production.
- Contribuer à la gestion et à la planification du budget afin d'assurer l'attribution optimale des ressources.
- Contribuer à l'élaboration de la stratégie et du plan de communication annuels de la marque.

**Renforcer la relation avec les clients (5 %)**
- Collaborer à l'élaboration stratégique d'initiatives visant à renforcer la relation avec les clients.
- Aider à établir les relations et à concevoir des activités avec les agences et les fournisseurs.
- Gérer les relations avec les agences et les partenaires interne

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