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Account Manager
3 months ago
North Strategic is Canada's fastest-growing, national public relations and social media agency. In just six short years, North has grown to three offices across Canada with more than 60 full-time team members specialising in PR, social media, and content creation. The first PR agency in Canada to eliminate timesheets, our unorthodox structure allows every member of our team the complete flexibility to work collaboratively and cross-train between each of our three disciplines.
North is agency of record for many of the most recognized and sought after brands in Canada – including Sobeys, Canada Goose, American Express, Cadillac Fairview and many others – due in large part to our team's track record for creating exciting, disruptive, and market-leading work. Our industry has noticed.
North is the only PR agency to be named to Marketing Magazine's Top 10 agencies in Canada for three consecutive years. North was also recognized by the prestigious New York City-based Holmes Report as Canada's PR Agency of the Year in 2015 and in 2017 we won Canada's Top 10 Most Admired Corporate Culture in the Growth category. These achievements are a strong reinforcement of the work we do for our clients, but it is our unwavering commitment to our team – the people who create our award-winning content – that has positioned North as one of the most desired agencies to work for in Canada. Job DescriptionOur preferred Account Managercandidate will have experience crafting and executing both traditional PR and social media programs. We're looking for a passionate team player with very strong creative, strategic thinking and organizational abilities.
We're looking for a strategic, creative and analytical thinker who can create cross-channel media strategies for our clients. Ideally, this candidate will have agency experience developing broadly integrated marketing strategies.
Some of the amazing work you'll do:
- Developing and supporting PR and social media communication deliverables to meet client objectives, including pitching magazines, bloggers, online publications, newspapers, television, radio, etc.
- Drafting and editing media materials including editorial pieces, media advisories, press releases, fact sheets and briefing books. Strong writing skills are required.
- Written and verbal outreach with media contacts; strong relationships with media is required.
- Strategic thinking capabilities to support the development of innovative campaigns; a creative thinker
- Oversee fully integrated communications including influencer, social media and digital programs for existing and new clients
- Demonstrate an expert understanding of how social/digital and online community engagement integrates into a complete communications program
- Client experience in Retail, CPG, B2B, and/or Tech is considered an asset
- Strong client management and leadership skills
- Providing timely feedback to management on progress against goals
- Building and managing project budgets
- Ability to work in a collaborative, fast-paced environment
- Ongoing tracking and knowledge of industry & brand best practices
- Ability to contributing to a positive culture of collaboration, coaching, development and mentoring for junior team members
Our ideal candidate will also possess the following:
- Post-graduate diploma in Public Relations, Corporate Communications or related discipline
- Strong communications skills in Mandarin or Cantonese is ideal
- Experience in an agency environment with a focus on media relations and influencer relations is ideal
- B2B, Technology, Consumer and/or Retail communications experience
- Excellent communication skills, dynamic, team player, excellent time management and organizational skills and is detail-oriented
- Strong proficiency in social platforms (Facebook, X (Twitter), TikTok, LinkedIn, Facebook, Pinterest, YouTube, Instagram, etc....), and base knowledge of effective measurement frameworks for social programs
- Experience managing influencer campaigns from beginning to end which includes identification, vetting, pitching negotiation, contracting, content review/management & amplification
- Strong understanding of nuances with influencer/creator contract & able to effectively negotiate
- Strong relationships with influencers and/or influencer agencies
- Familiarity with paid social/amplification as it relates to influencers/creators
- Experience leveraging an influencer campaign marketing tool is a plus
- An unwavering positive attitude to opportunities and challenges in an ever-changing environment
- Interest in multicultural marketing
- Multiple language skills is essential
- Media relations experience is essential
Why North Strategic? Something we're most proud of at North is our level of employee engagement. Our employees love coming to work, but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and empowering culture, a result of our strong commitment to employee engagement.
What we're offering:
- Meaningful work where you can have a direct impact working on some of the biggest brands out there
- A culture of entrepreneurship, creativity, growth and collaboration
- Work with top talent at an award-winning agency on a serious growth trajectory
- A focused commitment to career development and personal success – let us help you
