Senior Manager of Content Marketing

1 week ago

Canada The Toronto-Dominion Bank (Canada) Full time
Senior Manager, Regional Marketing page is loaded Senior Manager, Regional Marketing
Apply remote type Hybrid locations Montréal, Québec time type Full time posted on Posted 2 Days Ago job requisition id R_

Work Location:

Marketing Pay Details:

As part of TD's Canadian Marketing Division, The Brand Planning team is responsible for championing the TD Brand to create and execute world class marketing plans that drive shareholder value and increase customer loyalty.

The team owns creating consumer insights, monitoring trends, creating marketing strategies and plans, developing integrated campaigns and programs, and monitoring/improving in market results.

Understand and synthesize consumer trends, identifying research gaps and planning market research, interpreting consumer information specific to key markets, anticipating customer opportunities, generating and applying marketing insights through data, research, regional competitive activity, specific to each market to inform business strategy and investment.

Build and Protect the Brand
Understand end to end customer journeys and support the market to deliver the brand through customer experience.

Marketing Strategies and Plans; Understand market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, translates business strategies into marketing plans.

Develops annual marketing plans for key markets supporting the Regional Banking business objectives.

Provide thought leadership, strategic advice, be the voice of the customer and a trusted advisor to business partners for all marketing and customer activities.

Be the advocate for local marketing strategies at head office linking centralized functions like analytics, research, corporate segments & business planning, etc.

together to deliver the most impactful marketing strategies locally.

Build and maintain close working relationships with key business partners to understand and influence business strategic priorities, and direction, ensuring that business objectives can be converted into effective marketing plans or customer strategies.


Builds Creative Solutions:
Identify opportunities to uniquely leverage product marketing and corporate segment marketing (Diversity, Environment, and CR), sponsorship/brand activities to make an impact locally, and reversely embed local insights into national strategies
Monitor and report regional brand performance (awareness, consideration) and ad performance vs. competitors, and make marketing recommendations based on regional performance, gaps, and opportunities
Minimum 10-15 years' experience in marketing
Marketing and business expertise and judgement
Subject matter expertise in marketing, social media, digital/print content, experiential and in-branch
Knowledge of and experience with all digital platforms including, mobile, video, social and display
Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement etc.), event industry trends, social media channels and innovations, and the digital advertising landscape
Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion
Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key players informed
Proactively resolves problems and manages conflict/negotiate positively
Fluent French language required
Business or Marketing Communications an asset.

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores.

Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world.

We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential.

Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals.

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals.

Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

We're delighted that you're considering building a career with TD.

Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed.

You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we're committed to helping you identify opportunities that support your goals.


Training & Onboarding

We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

We do our best to communicate outcomes to all applicants by email or phone call.

Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.


Language Requirement:

Maîtrise d'une langue autre que le français pour offrir du soutien ou traiter avec des employés ou des collègues qui ont besoin de services et de soutien dans une langue autre que le français./This position requires proficiency in a language other than French to support or deal with employees who require services and support in a language other than French.

At TD we're guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior.

In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care.

No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Our Commitment to Diversity, Equity, and Inclusion

At TD, we're committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported.

We're dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

Helping to Make an Impact in Communities – TD Ready Commitment
TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future.

Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change:
Financial Security, Vibrant Planet, Connected Communities, and Better Health.

It's our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities.

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