Content Marketing Manager

2 weeks ago

Canada Pragmatic Play Limited Full time

This role requires exceptional writing skills to produce high-quality content aligned with the brand's voice, driving customer engagement. You'll efficiently manage the content creation process, coordinating with stakeholders and ensuring smooth workflow from idea to publication. Collaboration with the team is key, aligning content strategies with marketing goals through brainstorming and creative campaigns.

Responsibilities:

  • Exceptional Writing: Craft high-quality written content that reflects our brand's tone and style. Your words will be instrumental in driving customer engagement and loyalty;
  • Process Management: Organise and manage the content creation process efficiently, from press releases and editorials to interview opportunities. This includes coordinating with various stakeholders, timelines, and ensuring a smooth workflow from ideation to publication;
  • Collaboration: Work closely with the wider team to align content strategies with overall marketing goals. Collaborate on brainstorming sessions and creative campaigns to ensure our messaging is consistent and engaging;
  • Multi-Platform Content Management: Create content for a variety of platforms, including websites, social media channels, e-newsletters, and more. Adapting your writing style and switching gears to suit different mediums and audiences;
  • Stakeholder Management: Liaise with multiple stakeholders within the business, such as designers, local marketing managers, and compliance teams, to gather insights and information necessary for accurate content creation;
  • Research and Analysis: Stay up-to-date with industry trends, competitor activities, and emerging topics to ensure our content remains relevant and engaging;
  • Reporting Content Performance: Tracking and analysing content performance and delivering content and social media reports.
Requirements:
  • Fluent native-level knowledge of English, written and spoken;
  • Strong editing and proofreading skills with a sharp eye for detail;
  • Experience building content and managing content and social media calendars;
  • A proven track record of crafting high-quality, engaging, and error-free written content;
  • Experience with preparing and editing press releases and working with PR agencies;
  • Demonstrated ability to tailor content for various social media platforms, understanding the unique tone, style, and user expectations of each;
  • Proficient in managing and publishing content through social media business accounts, as well as using a range of content management systems such as WordPress;
  • An interest in and understanding of the online gambling industry, products, trends, and audiences. Previous experience a plus.
About us:

ARRISE powers Pragmatic Play, a leading supplier of player-favourite content to the iGaming industry.

We are a software development and services company delivering end-to-end digital solutions. Headquartered in Gibraltar with offices around the world, including Malta, Romania, India, Canada, Latvia, Serbia and Bulgaria, we are a global team of over 5,000 talented individuals with decades of experience across multiple industries and professions. Together, we form a cross-functional powerhouse that is driven to deliver.

This role is with the ARRISE group powering Pragmatic Play.

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