Senior Content Writer

1 week ago

Canada NewPage Solutions Full time

Who Are We?

NewPage is a digital health solutions company. We devote ourselves to advance the quality of life by enhancing the health and optimizing the longevity of people. We do this by, passionately building futuristic technologies for global organizations across healthcare eco-system. We partake at every stage from problem definition, strategy & service design, user research, UX design, and agile software development – utilizing lean practices to deliver and validate highly innovative digital health solutions that drive user value and business transformation.

NewPage is recognized by ‘CIO’s Review’ as “Top 50 Promising Healthcare Solution Providers” and Great Place to Work Certified (GPTW) 2023.

What We Offer?

We are shaping a company that works smart and grows with agility.

  • We offer you a flexible and remote work environment where you will engage with intelligent colleagues, seamlessly collaborating to develop inventive technologies that solve our clients’ business challenges.
  • As part of our team, you will enjoy an employee-centric culture, supportive peers, work-life balance, generous earnings and opportunities for growth and development.

Who de need?

We are looking for a systematic and methodical content writer & community manager, with an in-depth marketing collateral, campaign and operational knowledge. Someone who knows how to develop creative artifacts and consistently deliver high-quality output on time. You must have demonstrated experiences and be best-in-class standards to keep a brand marketing engine running smoothly, with a Life Science IT Services and/or Software product company in the B2B Tech marketplace. You need to have impeccable English writing/communication skills and be good at collaborating in a multi-country / cultural environment. You should be able to view the detailed facts clearly, but also have a holistic overview. The community you will be required to engage on an ongoing basis will be C-level IT procurement decision makers in Fortune 500 pharmaceutical companies. This person will basically establish the communication tone of the NewPage brand for our Target market and overall ecosystem.

  • Overall, s/he will be responsible for supporting the content needs of the company's portfolio of Solutions/platforms/ products through thought leadership B2B contents and artifacts that can be used in campaigns, events, go to market sales outreach, etc.
  • Should have a hands-on experience with content syndication strategy and techniques and platforms of the industry
  • Should have experience with writing articles for publishing Media and social media alike
  • The successful candidate will drive digital and print marketing content and manage marketing thought leadership programs ( primarily at LinkedIn, Quora and NewPage website/microsites) that effectively position products/platform/solutions to generate sales leads across the US, EU, and APAC regions
  • Will be responsible for marketing and communications deliverable that include: the development and design of sales one-sheets and language support in presentation decks to prospects, Web content, email marketing campaigns, white papers, cases, web videos storyboarding, blog, and other social media contents, and trade show collaterals
  • S/he will also be part of the marketing team's effort to plan, direct, and implement the company's corporate brand and overall marketing communications strategy
  • S/he will be responsible for communicating consistent messages across media channels and ensure that key, strategic messages are communicated to target audiences seamlessly
  • Will be accountable to develop, execute and measure marketing programs, campaigns, and lead generation activities to support sales and drive the success of high-impact marketing initiatives
  • Managing day to day content and marketing operation cadence

Qualification:

  • Minimum 7-8+ years’ experience with various marketing contents/ collaterals creation, brand and demand gen campaign execution, and event management
  • Must have strong copywriting and editorial skills with a clear understanding of B2B tech/Life Sciences. artifacts
  • Must be exceptionally good in creating marketing collaterals - ppts, brochures, white papers, case studies, eBooks, website content, PR/media stories, video storyboarding, social media contents, sales pitches, etc.
  • Running end to end webinar, round tables content needs – managing organizers, vendors, and internal stakeholders to collaborate and deliver
  • Crafting media/PR stories as and when required aligning with media houses and newswires
  • Must have experience and skill set necessary to manage marketing project planning, creative development, and production of communications vehicles for existing and prospective customers
  • Some digital marketing exposure and experience, with an emphasis on email marketing
  • Experience with various media/software tools pertaining to marketing campaigns is desirable
  • Creative sense, fresh and out of box thinking with an ability to develop outstanding marketing collateral
  • Must collaborate and work well with agencies, media, sales teams, internal clients and senior stakeholders. Also experienced working strategically and efficiently across departments and teams
  • Basic understanding with HTML, web content management, CRM, e-marketing automation software and web analytic tools is preferred – though not a must
  • Ability to multitask, highly self-motivated and a great team member with a high interpersonal skill

Nice to have:

  • An understanding of inbound and social media marketing – SEO, SEM/Ad Words, SMM, Google Analytics
  • Marketing agency experience handling service projects for customers
  • Must have the curiosity and technical aptitude to learn about technical product/solution details and quickly adapt to the rapid changes that evolve with marketing via web and social media
  • Good to have some experience with CMS / Marketing Automation, CRM – though not mandatory

How to reach us?

bhavik.rathod@newpage.io Find us on – www.newpage.io

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